Hyatt and Bang & Olufsen Form Alliance

Due to Hyatt International`s distinct aesthetics and design for each of
its luxury hotels and Bang & Olufsen`s unique line of impeccably designed
audio, video, and telecommunication products, the two have strategically
aligned to enhance their respective brands globally and provide guests
with a state-of-the-art experience abroad. This partnership will exceed
the simple buyer-supplier relationship as cooperative marketing
initiatives, and design projects will be implemented globally—in North
American Park Hyatts and in Hyatt International Hotels and Resorts
Bang & Olufsen will supply acoustical expertise and speakers to
restaurants, bars, and public spaces in Hyatt International hotels. Guest
rooms in Park Hyatt Hotels will feature specially designed televisions,
hi-fi equipment, (including DVD/CD players), and integrated systems for
the delivery of select in-house guest services; this will also apply to
Grand Hyatt suites. They will be designed specifically to complement each
individual guest room.
The companies` first exclusive collaboration was for the August 2002
opening of Park Hyatt Paris-Vendome, a mutual success leading to the
present ongoing affiliation. Park Hyatt Milan, Grand Hyatt Tokyo, Park
Hyatt Moscow, Park Hyatt Hamburg, and Park Hyatt Chicago now also offer
Bang & Olufsen products, and plans are underway for Grand Hyatt Singapore
and Grand Hyatt Mumbai.
“By combining the best possible sound and picture equipment with the
hotels` sleek, sensual interiors, we hope to provide our guests with an
interpretation of luxurious living more memorable than ever before,” says
Bernd Chorengel, president of Hyatt International Corporation. “Ideally,
our aim is for guests to take this concept home to create their own
optimum environment for day-to-day living.”

“People today travel much more—for business and pleasure—than just a
decade ago, and when on the move, being comfortable, relaxed, and pampered
is vital,” explains Torben Ballegaard Sorensen, President and CEO of Bang
& Olufsen. “Hyatt International Hotels are unique at conveying this
feeling to their guests, and combined with our goal to make life easier
for our customers, I believe that the cooperation between Hyatt and Bang &
Olufsen will enable both corporations to pursue their goals even more
Intimate and residential in style, Park Hyatt hotels promise elegant and
gracious service on a personal scale and are further distinguished by
prime locations and exceptional interior design. There are 22 Park Hyatt
brand hotels in 10 countries, with an additional seven hotels under
development. There are 209 Hyatt hotels and resorts around the world,
which are managed by two separate groups of companies. Subsidiaries of
Hyatt International Corporation operate, manage or franchise 88 hotels and
resorts in 39 countries, with an additional 17 hotels under development.
Reservation or information for any Hyatt hotel worldwide can be obtained
by calling 800-233-1234 or via .

Bang & Olufsen a/s of Struer, Denmark is world renowned for its
distinctive range of designed and highly durable consumer electronic
products. Five subsidiaries produce a very different range of televisions,
music systems, loudspeakers, telephones, medical, and multimedia products,
all within Bang & Olufsen`s vision: Courage to constantly question the
ordinary in search of surprising, long-lasting experiences. Bang & Olufsen
products are sold in over 40 countries worldwide. Nearly all research and
development work, production, and company administration is still carried
out in Struer, the small Danish town where it all began in 1925. For more
information visit or phone 866-520-1400.