Prestige Adds Value to Kura Hulanda

8th Jan 2004

Prestige Hotel Advisors (PHA), a division of Prestige Resorts &
Destinations, Ltd., has completed a marketing and management turnaround
for the owners of Hotel Kura Hulanda, located in Willemstad, Curacao. The
assignment included the development of all marketing channels in North and
South America and Western Europe, a reorganization of the management team
and quality improvements of both products and services. Eric Bettelheim,
senior managing partner PHA, led the on-site management for Prestige while
PHA Managing Director Jasen Mark led the overall project.

Less than two years old, the 80-room luxury boutique hotel was built as a
village complex that spans eight blocks of historic renovated Dutch
Colonial buildings. Other properties in the complex include a 21st century
conference center and a museum. There are also three restaurants, two bars
and two pools.

“We are very excited and proud of our accomplishments,” said Blair
McKeever, president and CEO of Prestige Resorts & Destinations.” In just
seven months, we obtained a `full membership` with Leading Hotels of the
World (Kura Hulanda only had a provisional membership) and we improved the
gross operating profit by more than half a million dollars for the
property. Year-to-date (YTD) REVPAR increased by $29.62 and, through
October, YTD occupancy was increased by 22.9 points.”

As a result of improving its products and services, the hotel received an
86.7 percent rating from Leading Hotels of the World (LHW), which is
significantly above LHW`s worldwide average of 79.8 percent.

Prestige Resorts & Destinations, Ltd. has provided superior hospitality
consulting and management services to major hotel and resort owners,
operators and investors since 1982 with emphasis on sales and marketing.
It maintains a strong reputation within the hospitality industry. Over the
past 20 years, the company has expanded its services to include sales
training, marketing representation, real estate, strategic planning and
management. Headquartered in Minneapolis, Prestige also represents a
portfolio of distinctive, high-quality resorts and destination management
companies (DMCs) in 41 countries around the globe. It is a total
site-selection resource in the conference, meeting and incentive group
planning process. For more information about Prestige Resorts &
Destinations or PHA visit or call



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