Holiday Inn Low-Carb Breakfast Items

Beginning January 12, 2004, Holiday Inn(R) Hotels and Resorts will
introduce two new offerings, called Low-Carb Inspirations(TM), to its
award-winning “Best-4-Breakfast” menu. With an estimated one out of every
four Americans participating in a low-carbohydrate diet, Holiday Inn is
providing these travelers with an option to take advantage of the brand`s
famous service and menu without altering their diet or sacrificing
satisfaction.
Guests will have a choice of The Complete Omelet, a three-egg, cheese and
vegetable omelet served with Hormel(TM) bacon or sausage and a strawberry
garnish (7g carbohydrates, 40g protein), or South of the Border, two
made-to- order eggs accompanied by slices of grilled chicken, fresh
avocado and salsa garnish (8g carbohydrates, 38g protein). Holiday Inn
developed the Low-Carb Inspirations items in conjunction with a
third-party culinary firm, M.D.T. Ltd., who formalized the recipes and
performed the carbohydrate-and-protein analysis.

“As one of the world`s largest providers of sit-down restaurants, Holiday
Inn serves more than 25 million breakfasts annually and we`ve noticed a
steady increase in guest requests for low-carb menu options,” said Mark
Snyder, senior vice president, brand management, Holiday Inn Hotels and
Resorts, North America. “While we`ve always offered healthy, low-fat,
low-calorie and even low-carb menu alternatives, Holiday Inn wanted to be
sensitive to the needs of people specifically following low-carb diets.”

The Holiday Inn Best-4-Breakfast menu already offers guests the option of
substituting Egg Beaters(TM) for eggs with any breakfast order at no extra
charge. The menu also features various protein-rich breakfast choices
including Steak & Eggs, the Ham & Swiss Omelet and the Bacon & Cheddar
Omelet, which can be ordered without bread or potatoes to create a
low-carbohydrate alternative.

“Now instead of ordering one of our Skillet Inspirations and asking to
hold the potatoes, our low-carb-focused guests can order one of the Low
Carb Inspirations items without feeling like they`ve sacrificed part of
their meal,” added Snyder.

The introduction of Low-Carb Inspirations follows on the heels of Holiday
Inn`s introduction of its new “Morning Matters(SM)” service standards.
“Morning matters” service standards provide guests with a more efficient,
relaxing start to their mornings with the added benefits of convenience
and control, similar to the experience of breakfast at home. Some of the
new service standards include an estimated service time upon a guest`s
order, coffee carafes delivered to each table and to-go cups provided
before guests leave.
The full Holiday Inn Best-4-Breakfast menu includes other signature items
like luscious Cinnamon Supreme French Toast(TM) and hearty Skillet
Inspirations(TM) along with traditional fare such as bacon, made-to-order
eggs, English muffins and fruit bowls. Plus, kids twelve and under always
eat free at Holiday Inn hotels when dining from the Menu for Kids(R).

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With more than 1,500 hotels worldwide, Holiday Inn Hotels and Resorts is
the most widely recognized lodging brand in the world. Holiday Inn Hotels
and Resorts provides the services that business travelers need, while also
offering a comfortable atmosphere where all people can relax and enjoy
amenities such as restaurants and room service, swimming pools, fitness
centers and comfortable lounges. The casual atmosphere and amenities such
as meeting and on-site business facilities, KidSuites rooms, and the Kids
Eat Free* program demonstrate the long-standing commitment of Holiday Inn
Hotels and Resorts to serving travelers.

* Kids Eat Free Terms: Up to four children, 12 and under, eat free any
time when ordering from the hotel`s Kids` Menu and when accompanied by a
family member dining from the regular menu. Overnight stay required. Not
available for room service. Not available with room rates negotiated for
groups of 10 or more, travel industry rates or employee rates.

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