Tallest Observation Wheel to Be Located at the Rio

The Rio All-Suite Hotel & Casino in Las Vegas recently agreed to move
forward with negotiations with Voyager Entertainment International, Inc.,
to build “The World`s Tallest Observation Wheel.” The 600-foot structure
(150 feet taller than the Masquerade Tower), which will feature 30
“Orbitor” cabins and a 20,000 square foot nightclub, will be positioned on
the Southeast side of the Rio parking lot, visible from the Las Vegas
Strip and Interstate 15.
This larger-than-life spectacle, similar to the world-famous London Eye,
is anticipated to pique the interest of tourists and locals alike.

“The observation wheel has enormous potential to boost tourism in Las
Vegas,” said Tom Jenkin, President of Harrah`s Western Division. “Because
the wheel will be situated off-Strip, there will be an unparalleled
panoramic view of the city in a private, luxurious environment ... this
will be a one-of-a- kind experience.”

Each luxury cabin will accommodate at least 20 passengers; and each
Orbitor will contain its own restrooms and fully-stocked bar and galley.
One full wheel rotation lasts approximately 27 minutes, and the hours of
operation are slated to be 10 a.m. to 2 a.m. daily. The wheel may occupy
22,200 daily passengers at maximum capacity.

The opportunities for an attraction of this size and versatility are
limitless. Cabins may be booked for a variety of celebrations and
activities, including wedding parties, office retreats, corporate meetings
and individual sight-seeing.

An on-board navigator, part entertainer and part steward, will deliver
personalized service to every passenger, enhancing the overall ride
experience. The average ticket price will be $18 a person.

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A site integration plan is currently under development, and the project
plans to break ground during the first quarter, 2004, with an estimated
opening date of July, 2005.

The Rio is operated by Harrah`s Entertainment, Inc. Founded 66 years ago,
Harrah`s Entertainment owns or manages through various subsidiaries 25
casinos in the United States, primarily under the Harrah`s brand name.
Harrah`s Entertainment is focused on building loyalty and value with its
valued customers through a unique combination of great service, excellent
products, unsurpassed distribution, operational excellence and technology
leadership.
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