Holiday Inn, one of the world’s most recognised hotel brands, has signed a partnership deal with Cartoon Network to drive its positioning within the family market. The venture will work to raise awareness of the hotel’s leisure offering, driving both loyalty and trial.
The two year agreement will distribute the Cartoon Network channel in the bedrooms of over 100 Holiday Inn hotels across UK and Ireland. The partnership will be extended throughout each hotel with Cartoon Network characters featured on posters, key cards, brochures and family fact sheets. A free children’s goodie pack will also be provided upon arrival, containing a 52 page comic, postcard to send to a friend, stickers, a door hanger, badge, crayons and balloons.
Richard Hartman, Managing Director of the Europe, Middle East & Africa region at InterContinental Hotels Group says: “The Holiday Inn brand is synonymous with family breaks. From when it was established in 1952 and being the first brand to introduce free stay and meals for children, we have continued to drive our family offering. Parents want to know, not only that a hotel provides a family friendly environment, but also that it can offer something extra for the children. We believe that this new partnership with such a high profile kids’ channel will complete the family entertainment experience across the Holiday Inn portfolio in the UK.”
Richard Kilgarriff, Head of Cartoon Network adds; “Cartoon Network is the most popular kids’ channel so it’s great news for fans of our world famous characters that they can now go on holiday with them.”
The Holiday Inn and Cartoon Network partnership will be supported by print advertising, direct mail, in-hotel collateral and via the internet. Holiday Inn also offers a variety of leisure break family packages, supported throughout the year by a dedicated brochure and national advertising campaigns.
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)], owns, manages, leases or franchises, through various subsidiaries, more than 3,300 hotels and 515,000 guest rooms in nearly 100 countries and territories around the world (www.ichotelsgroup.com). The Group owns a portfolio of well recognised and respected hotel brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn, Express by Holiday Inn and Staybridge Suites, and also has a controlling interest in Britvic, the second largest soft drinks manufacturer in the UK.
InterContinental Hotels Group offers information and reservations capability on the Internet - www.intercontinental.com for InterContinental Hotels & Resorts, www.crowneplaza.com for Crowne Plaza Hotels & Resorts, www.holiday-inn.com for Holiday Inn hotels, www.hiexpress.com for Express by Holiday Inn hotels, www.staybridge.com for Staybridge Suites by Holiday Inn hotels and, for the Group’s rewards programme, www.priorityclub.com