Harrahs Total Rewards Makess Web Smart 50

PRNewswire-FirstCall LAS VEGAS Nov. 20 :

Harrah`s Entertainment, Inc. was named a “Web Smart 50” company in the
November 24 edition of BusinessWeek magazine.

The list features 50 companies and organizations identified by
BusinessWeek for innovative applications of information technology.
Harrah`s was recognized for Total Rewards, the company`s nationwide
customer loyalty program.
The magazine noted that Total Rewards helped boost Harrah`s share of its
customers` gaming budgets from 36 percent in 1998 to 43 percent in 2002.

“Harrah`s is one of the best in the business at wooing customers,”
BusinessWeek wrote.

Harrah`s was the only gaming company recognized. Other companies
recognized in the Web Smart 50 were IBM, BMW, Wells Fargo, Lockheed
Martin, Sony, General Motors, General Electric, UPS, Charles Schwab, Nike,
Amazon.com, Wal-Mart, Dell, Cisco Systems and the FBI.

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“It is an honor to be recognized alongside some of the most successful
companies and organizations in the world for our sophisticated use of
information technology,” said Tim Stanley, Harrah`s Chief Information
Officer. “Our ongoing strategic investment in information technology to
power our business has been a non-traditional bet for a casino operator.
However, as BusinessWeek has recognized, our wager on IT as a key business
enabler continues to provide returns for our customers and our
shareholders.”
Founded 66 years ago, Harrah`s Entertainment, Inc. owns or manages through
various subsidiaries 25 casinos in the United States, primarily under the
Harrah`s brand name. Harrah`s Entertainment is focused on building loyalty
and value with its valued customers through a unique combination of great
service, excellent products, unsurpassed distribution, operational
excellence and technology leadership.

More information about Harrah`s is available at http://www.harrahs.com/ .

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