The Plaza Selects Avero Slingshot

PRNewswire NEW YORK Nov. 19 :

The Plaza Hotel in New York has selected Avero Slingshot as their business
intelligence provider, and has become the first property in the Fairmont
Hotel & Resorts group to work with Avero. The Plaza is managed by Fairmont
Hotel & Resorts, the largest luxury hotel company in North America, with a
distinctive collection and a worldwide reputation for excellence.

Avero Slingshot will be installed in all The Plaza`s food and beverage
outlets encompassing: Oak Room, Oak Room Bar, Oyster Bar, Palm Court, Gift
Shop, Room Service and Mini-bar service. Avero`s award-winning business
intelligence software enables The Plaza to maximize revenues and better
manage food and beverage costs.

“Avero Slingshot is an easy-to-use tool that helps us leverage critical
customer information to exceed our guests` expectations,” said Gary
Schweikert, Managing Director and Regional Vice President of Fairmont
Hotels & Resorts. “The Plaza is renowned for its extraordinary commitment
to service, and with Slingshot, managers and staff are freed up from
administrative work to devote greater time to anticipating and servicing
guests` needs. Slingshot highlights immediate opportunities for our food
and beverage service staff to excel professionally. The business
intelligence we are gathering at The Plaza will also help us successfully
evaluate new business opportunities.”
According to Damian Mogavero, CEO of Avero: “The hotel sector is one of
the fastest growing verticals for Avero Slingshot and we are thrilled to
have The Plaza onboard. As is the case for many of our customers, Avero
Slingshot`s ability to interface with multiple POS systems makes it an
attractive solution for growing enterprises like Fairmont. Avero Slingshot
helps create both a common platform and consistent standards by which to
evaluate their operations, and has proven to be a valuable asset in
reaching new efficiencies while enhancing service.”

For more information about Avero Slingshot and The Plaza Hotel please
contact Helen Gregory at (718) 403-0097 or e-mail
[email protected]
About Avero, Inc.
Avero ( is a leading provider of business
intelligence software for the hospitality industry. Its flagship software
solution, Avero Slingshot, gives restaurant, hotel, resort, casino, bar
operators` critical intelligence that allows them to increase revenues
through higher average checks and decrease costs through tighter control
of food, beverage, labor, and promotion costs. Avero Slingshot
consolidates data from existing multiple point-of-sale (POS) systems into
an easy-to-use, intuitive tool that analyzes trends and distributes
decision-critical information. Headquartered in New York City, Avero was
founded in 1999. To learn more, please visit us at