Westin Hotels & Resorts and Reebok have formed a multi-faceted partnership to develop the travel industry`s most extensive fitness and wellness initiative ever. Unveiling today, WestinWORKOUT(SM) Powered by Reebok features new custom designed fitness facilities, a Reebok-designed workout regimen for travelers, and an in-room yoga workout centered around Westin`s renowned Heavenly Bed(R). WestinWORKOUT Powered by Reebok will launch today in 25% of Westin`s hotels in North America including The Westin New York at Times Square, The Westin Philadelphia and The Westin Seattle, and will be in 77 Westin hotels by the end of 2004.
WestinWORKOUT Rooms: New Equipment, Sleek Design and Cardio Theater
Westin and its hotels are investing more than $10 million to redesign fitness facilities in all its hotels in North America. Custom designed for Westin, the new fitness rooms are inspired by upscale health clubs in major cities throughout the nation. Features of the WestinWORKOUT Powered by Reebok facilities include:
— State-of-the-art equipment from LifeFitness and Precor
designed to provide optimum strength conditioning and ensure a
thorough cardio workout. Each WestinWORKOUT will include
treadmills, up right bikes, recumbent bikes, steppers,
elliptical trainers as well as leg extension, leg curl,
shoulder press, lat pulldown and chest machines plus free
weights and more.
— New Cardio Theater - a rarity in hotel fitness rooms - will be
a highlight of the facilities and will include individual
viewing screens on cardio equipment.
— Reebok Core Training Zone, a unique center created to improve
strength, flexibility, balance and aerobic conditioning and
outfitted with special equipment by Reebok including Core
Boards, medicine balls, stability balls and resistance bands.
— 20-40-60 minute workouts designed by fitness experts at Reebok
University available exclusively to Westin guests.
— Upscale amenities and sleek, airy design will remind travelers
of the best health clubs in their home towns with calming
colors, modern furnishings, serene art, digital music, Bose(R)
speakers, towels, bottled water and new newspapers.
Heavenly Bed Yoga
The experts at Reebok University, including acclaimed fitness expert Lisa Wheeler, have developed an in-room workout which incorporates Westin`s renowned Heavenly Bed(R). The Heavenly Bed Yoga workout is a yoga and Pilates inspired regimen that can be done literally in bed and is designed to de-kink the traveler`s body and relax the mind. The Heavenly Bed Workout will be available in all Westin guestrooms on the brand`s custom TV channel.
Survey Says Hotel Fitness Facilities Need to Shape Up
Why the focus on fitness? A survey* of 300 business travelers conducted by Lieberman Research Worldwide for Westin found that hotel fitness rooms often disappoint. Sixty-four percent of business travelers say that hotel fitness rooms “seem like an afterthought”, 75% say the quality of workout rooms is inconsistent from one hotel to the next and more than half the travelers (55%) decided not to use a hotel workout room because it was in such bad condition.
“Hotel fitness rooms have traditionally been a low priority - converted meeting rooms crammed with out-of-date equipment - and far from inspiring,” said Barry S. Sternlicht, Chairman and CEO of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), Westin`s parent. “Working out is a way of life for many upscale travelers and we think there is an opportunity to further distinguish Westin from the pack by offering terrific workout facilities and fitness programs. In fact, 69% of business travelers said that a `state-of-the-art` fitness facility in a hotel would favor that hotel in their selection process, so we think this program will help us earn a greater share of customers.”
“This partnership combines the strengths of both companies and will enhance the experience for today`s busy traveler,” said Kathy O`Connell Johnson, Reebok`s vice president of women`s performance marketing. “At the Westin, Reebok will provide easy workout solutions with innovative fitness programming and equipment to meet travelers fitness needs both in the gym and in the room.”
Westin Hotels & Resorts, with 120 hotels and resorts in 30 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries and 105,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.westin.com.
Reebok International Ltd. (NYSE:RBK), headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2002 totaled approximately $3.1 billion.
*Survey participants - 150 men and 150 women - had stayed at least two consecutive nights at a hotel in the past year and exercised while on a business trip. In practice, most respondents stayed many more nights than the qualifying threshold, many of them over 10 nights in the past year. The telephone interviewing was conducted during the period September 2 - 15, 2003. With a sample this size (n==300) results have a margin of error attributable to sample size of +/- 6 percentage points on totals. Smaller subgroups therefore have higher margins of error.