Fairmont Rooms from the Heart”

PRNewswire-FirstCall TORONTO Nov. 12 :

The magic of just one wish can change a life. This holiday season,
Fairmont Rooms from the Heart - Fairmont Hotels & Resorts` new charitable
program - will capture the magic of many wishes by donating $10 per online
booking made during the month of December to the Make-A-Wish
Foundation(R). Bookings for travel taken from December 1, 2003 - December
31, 2004 can be made at http://www.fairmont.com/heart, where guests can
help make the dreams of extraordinary children come true with just one

This online initiative launches a new partnership between Fairmont and the
Make-A-Wish Foundation, the world`s largest wish-granting charity.
Fairmont Rooms from the Heart is a multi-faceted program dedicated to
realizing the greatest wishes of children with life-threatening medical
conditions. In addition to the holiday fund raising, Fairmont will
contribute an annual donation of $75,000 US, actively partner in the
granting of approximately 200 wishes each year, and support a network of
colleagues volunteering for the Make-A-Wish Foundation.

“Fairmont`s commitment gives the Make-A-Wish Foundation the support to
grant even more wish child requests,” says Victoria Ames, CEO, Make-A-Wish
Foundation International. “This kind of corporate contribution,
encompassing not only funding, but time, minds and resources, goes to work
on several levels: teambuilding, reinforcing our goals, and sharing the
Make-A-Wish Foundation message with thousands of people worldwide.”

Since 54 percent of all these wish requests are travel-related, Fairmont`s
42 resorts and city-center hotels are ideally positioned to help make them
reality. Some of these requests are “to be” - a princess, a cowboy, a chef
or a doorman. Others will offer the opportunity to see a fantasy
destination, whether it`s a beach, a volcano, or even a glacier.
Fulfilling some wishes may simply mean providing a remarkable place to
stay and favorite meals at the end of a family`s adventure-filled day.


“Both Fairmont and the Make-A-Wish Foundation are dedicated to creating
magical experiences. The Fairmont Rooms from the Heart program captures
the shared values and giving nature of both organizations, enabling
Fairmont to truly make a difference in the lives of children,” explains
Laura Fairweather, Fairmont`s Executive Director Public Relations. “With
many of our hotels already collaborating with the Make-A-Wish Foundation,
we felt it was time to enhance these local efforts with a comprehensive,
brand-wide commitment.”
The Make-A-Wish Foundation grants the wishes of children with
life-threatening medical conditions to enrich the human experience with
hope, strength, and joy. It is the largest wish-granting charity in the
world, with 76 chapters in the United States and its territories and 27
international affiliates on five continents. With the help of generous
donors and more than 25,000 volunteers, the Make-A-Wish Foundation has
granted more than 110,000 wishes to children around the world since 1980.
For more information about the Make-A-Wish Foundation, visit
http://www.wish.org/ or http://www.worldwish.org/.

Fairmont Rooms from the Heart is a part of Fairmont`s ongoing commitment
to fostering strong, healthy communities. Ten years ago, Fairmont started
Room at the Inn at properties across Canada, a program offering
complimentary room nights to families visiting loved ones in the hospital.
In addition, Fairmont has developed and supports numerous charitable
projects including Fairmont Adopt-A-Shelter, The Canadian Women`s
Foundation, V-Day and various community activities, through the Fairmont
Fairmont Hotels & Resorts is a collection of world-class resorts and
city-center hotels that enjoy unrivalled prominence in the communities
where they are located. Operating 42 properties throughout six countries,
Fairmont is committed to providing guests with exceptional service in
distinctive surroundings. For more information on Fairmont or for
reservations, please call 1 (800) 441-1414 or visit us online at