Holiday Inn and Mariott Are Favorites

PRNewswire-FirstCall PRINCETON, N.J. Nov. 3 :

Holiday Inn and Marriott are Americans` favorite hotel chains, according
to a recent study by Opinion Research Corporation . In the national study
of 1,034 adults, Holiday Inn was preferred by 18%, Marriott by 16%. All
other hotels were chosen by fewer than 10% of respondents.

Among the study`s other findings, Holiday Inn is more popular than average
among 18-24 year olds (31%), adults living in rural areas (26%), adults in
the Midwest (23%) and those with a high school education or less (23%).
However, even among the most-affluent and best-educated, Holiday Inn is
tied for second place with Hilton, with Marriott the favorite. Marriott
enjoys above-average numbers among adults in the West (21%) and those
living in households earning $75,000 or more annually (23%).

“If you could stay at any hotel chain of your choice, which ONE would you
pick?” [Only hotel chains with at least 2% shown]

Holiday Inn         18%
  Marriott           16%
  Hilton             8%
  Best Western         6%
  Hampton Inn           4%
  Hyatt               3%
  Ramada             2%
  Days Inn             2%
  Sheraton             2%
  Motel 6             2%
  Radisson             2%
  Super 8             2%
  Westin             2%
  Comfort Inn           2%
  Other hotels         13%
  Don`t know/No favorite   16%

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The “Favorite Hotel” study was conducted by Opinion Research Corporation`s
CARAVAN(R) among a nationally representative sample of 1,034 adults August
15-18, 2003. The study has a margin of error of +/- 3% at the 95%
confidence level.
At Opinion Research Corporation, we value the success of our clients and
immerse ourselves in the business issues they face, the industries in
which they compete and the audiences they serve. By providing objective,
fact-based decision support, we earn their confidence with our fresh ideas
and perspectives, grounded in rigorous research methods and business
savvy. The firm`s website is located at http://www.opinionresearch.com/.

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