According to the Travel Industry Association of America, some 96 million
travelers are now using the Internet for their travel needs, compared to
12 million in 1997. As the trend toward online travel planning continues,
travelers are finding more benefits than ever by making reservations via
the Hilton HHonors(R) guest reward program Web site.

“The online travel booking trend is on a continued upswing for good
reason,” said Jeffrey Diskin, president and chief operating officer of
Hilton HHonors Worldwide. “With all the benefits available to Hilton
HHonors members, they now have even more reasons to book online.”

Some of the more popular benefits to conducting travel planning at
http://www.hiltonhhonors.com/ include:

* Stored Profiles—By saving a personalized page of travel preferences,
travelers can now have their personal requests registered with Hilton
HHonors. These profiles also expedite reservations and allow customers to
view and re-book past reservations, as well as modify future reservations.
* Special Deals—The Hilton Family of Hotels, including Hilton, Conrad,
Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites,
Hilton Garden Inn, Hilton Grand Vacations Club, Homewood Suites by Hilton
and Scandic hotels around the world, offer special deals to travelers who
make reservations through its Web sites. This gives members who stay at
any of these hotels one more reason to choose booking through the company
sites rather than other online travel sources. * Point Perks—Widely
lauded as one of the most rewarding hotel loyalty programs, periodic
Hilton HHonors promotions allow members to earn extra HHonors points for
reservations booked online through Hilton Family Web sites.

For more information on the advantages of online travel planning or to
become a Hilton HHonors member, please visit http://www.hiltonhhonors.com/
or call 1-800-HHONORS.

About the HHonors Program
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Hilton HHonors is a guest reward program that gives frequent travelers a
faster way to earn the rewards they want most. Enrolled members can Double
Dip to earn HHonors points and airline miles for the same stay, at nearly
any rate, at more than 2,500 participating Hilton, Conrad, Doubletree,
Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden
Inn, Hilton Grand Vacations Club, Homewood Suites by Hilton and Scandic
hotels around the world.

Due to the unmatched flexibility, generosity and value offered by HHonors
program features, as well as the many attractive promotions that HHonors
offers each year, the program has been recognized with numerous travel
industry awards.
Membership in HHonors is free. Travelers may enroll online by visiting
http://www.hiltonhhonors.com/ . Or, to enroll instantly in the program and
make reservations, consumers in the U.S. and Canada may call
1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton
Reservations Worldwide office in their area. Travelers also may enroll at
any participating Hilton, Conrad, Doubletree, Embassy Suites Hotels,
Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand
Vacations Club, Homewood Suites by Hilton or Scandic hotel around the
world.
Hilton Hotels Corporation and Hilton International, a subsidiary of Hilton
Group plc, have a worldwide alliance to market Hilton, the world`s
best-known hotel brand. Collectively offering more than 2,500 hotels in
over 60 countries worldwide, both companies are recognized as leaders in
the hospitality industry. Hilton International currently operates more
than 380 hotels in over 60 countries worldwide.

The following trademarks are owned by Hilton Hospitality, Inc.: Hilton(R),
Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn &
Suites(R), Hilton Grand Vacations Club(R), Homewood Suites by Hilton(R).
HHonors(R), Double Dip(R), Double Dipping(R) and Points & Miles(R) are
trademarks owned by Hilton HHonors Worldwide LLC. Conrad(R) is owned by
Conrad Hospitality, LLC.
For further information, please contact: Erin Myers Portman of Cohn &
Wolfe, +1-310-967-2902, [email protected] , for Hilton HHonors;
or Jeanne Datz, [email protected] , or Kendra Walker,
[email protected] , both of Hilton Brand Communications (U.S.),
+1-310-205-4545.

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