Starwood Joins Sports Illustrated`s 50th Anniversary Tour

As part of a newly formed strategic alliance surrounding SPORTS ILLUSTRATED`s 50th Anniversary celebration, Starwood Hotels & Resorts Worldwide, Inc., (NYSE:HOT) and Sports Illustrated introduced the “Starwood State Of The Game” sweepstakes this week, an exciting online promotion for members of Starwood`s top rated hotel loyalty program Starwood Preferred Guest(R) and sports fans nationwide.
Contestants can log on to SI.com and SPG.com - Starwood Preferred Guest`s award winning website—each day to collect State of the Game cards that match individual states on the 50-state game map. The first person to collect all 50 game pieces will win the grand prize trip to the 2004 Olympic Games in Athens, Greece as a guest of SPORTS ILLUSTRATED. Contestants also have the opportunity to win instant daily prizes provided by Starwood such as Bonus Starpoints for free nights around the world without blackout dates, Heavenly Bath and Bed products and one of fourteen Starwood Dream Passes good for a five-night stay in one of 750 Starwood Hotels around the world. The sweepstakes will be featured on SI.com and SPG.com through February 29, 2004.
SI`s 50th Anniversary program, America`s Sports Illustrated: 50 Years, 50 States, 50 Sports, is a wide-ranging multimedia platform that is the most ambitious initiative in the history of the franchise. The grassroots effort, which begins this month and continues through July 2004, is a yearlong celebration of sports in America. It will include editorial coverage in the magazine and online, a community sports outreach campaign with YMCA of the USA and National Recreation and Parks Association, as well as The Toyota Presents Sports Illustrated`s 50th Anniversary Tour that will travel to unique sports events in cities and towns throughout the country. SI`s actual 50th anniversary date is August 16, 2004.
About Starwood Hotels & Resorts
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Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries and 105,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com
About SI.com
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SI.com is AOL Time Warner`s sports Web site, the home of SPORTS ILLUSTRATED on the Web and the sports site for CNN.com. The site provides up-to-the-minute scores, news, statistics and analysis of domestic and international sports, as well as fantasy sports leagues. SI.com also features the unparalleled journalism and photography unique to SPORTS ILLUSTRATED, including online columns from its award-winning writers, a searchable SI covers database spanning almost 50 years of SPORTS ILLUSTRATED magazine covers and a daily online photo gallery. (http://www.si.com)

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