Fiji Tourism Booming

According to Jones Lang LaSalle Hotels, Fiji`s tourism industry is currently experiencing unprecedented levels of demand, as international travellers flock to the South Pacific haven.

“Visitor numbers in the seven months to July have reached an all time high and this is having a positive impact on performance of resorts, some of which have achieved occupancy levels over 90% over recent months,” said Mr Michael Clarke, Senior Vice President of Jones Lang LaSalle Hotels, who has just returned from Fiji.

“Strong growth has been achieved out of the UK and Europe source markets, possibly as they substitute Fiji for other resort markets which have been tainted by SARS and security concerns. However, Australia and New Zealand remain the main source countries representing 31% and 16% of inbound arrivals respectively,” said Mr Clarke.

“I haven`t seen such buoyancy since the pre-coup days of 1999” said Mr Clarke. “There is renewed vigour for tourism property in Fiji with over FJD100 million of new projects about to commence and significant upgrade work being undertaken at existing resorts such as the Sheraton Royal and Mana Island. Buyers have taken up over FJD35 million of residential real estate at Denarau Intergrated Resort with premium waterfront blocks achieving up to FJD385,000”.

Air Pacific has recently expanded seat capacity by 14% with the addition of two 747`s and have plans to acquire two wide body Airbuses to cope with expected growth in the 2005 - 2007 period. Their confidence is such that they are co-investors in a 300 room Novotel soon to be built at Denarau Island in conjunction with the local Colonial Bank.


“The Fiji government has demonstrated its commitment to the tourism industry, the country`s top foreign exchange earner, spending FJD20 million on an upgrade of Nadi Airport and improving infrastructure such as an FJD11 million new road to the world class Natadola Beach,” said Mr Clarke.

For further information, please contact Michael Clarke +61 7 3231 1417.