Hilton Hotels and the Orlando advertising co-op are very pleased with the favorable results of their cooperative Orlando website. The website features the locations and services of the Doubletree, Embassy Suites, Hilton and Hilton Garden Inn. Each hotel maintains their own rates and availability via the SECURE-RES.COM Internet based reservations system and multi-property booking engine.
These Orlando area Hilton properties joined together to create their new website www.orlandohotrates.com to take advantage of their common location, branding and local Internet marketing of their own website. The website features multiple property locations in the Orlando area and includes driving directions, property photos, contact information and weather updates.
The hotels maintain total control of their rates and availability, thus allowing retail rates to be sold directly to the consumers to improve their average daily rate and return on investment. In addition, the SECURE-RES system allows each hotel to control its content throughout the site showing its own photos and descriptive information. This is a very successful sales channel in addition to the Hilton branded site, GDS distribution channels and merchant websites.
Joseph Hyman, president of SECURE-RES.COM, commented that his company was extremely pleased to have Hilton Hotels Orlando advertising Co-op join the growing number of hotel management companies that are utilizing the SECURE-RES.COM Internet and marketing services. “We are very proud of our customer support and look forward to helping these hotels generate sales via the new website,” said Hyman.
Mr. Hyman continued by saying “One of the fastest areas of growth for our company is enabling destination portals for property management groups and regional marketing co-ops. The multi-property booking engine makes it possible for regional properties or properties with a common theme to expand their Internet presence, save on distribution costs and generate more sales.
This strategy allows hotels to share their development expenses, offer unique websites and add marketing initiatives such as links to other websites with complimentary services and website advertising and pay-per-click promotions. This capability gives hotels the presence to compete directly with the over powering third party online agencies in their own local markets, an ability they could not do individually.”
“The Hilton website is an example of the kind of innovative solutions hotels have at their disposal through professional Internet marketing services such as SECURE-RES. SECURE-RES offers all of the tools needed from designing the website to website booking engines to search engine optimization and pay-per-click management,” said Richard Walsh, Vice President of Sales & Marketing for SECURE-RES.COM.
SECURE-RES.COM, located in Jacksonville, Fla., currently operates more than 1,100 booking engines for almost a 1,000 hotels and resorts in the United States, Europe, Caribbean, Mexico and Canada.
The Orlando Hilton Group is a group of independent hotels who share a common affiliation with the Hilton Hotels Corporation(TM). Other than the Hilton Hotels brand affiliation each of these hotels markets itself as it chooses.