The Comfort Inn & Executive Suites hotel, located at 2209 University Park Drive, recently received the Platinum Hospitality Award from Choice Hotels International (NYSE: CHH), franchisor of the Comfort Inn hotel brand.

The Platinum Hospitality Award honors the top 1 percent of hotels in the Choice system in terms of extraordinary service and facilities. To receive the award, a hotel must achieve at least a 98 percent on their quality assurance review from Choice in all departments in addition to a pass on brand identity, which grades franchisees on their compliance with their respective brand`s requirements.

The Comfort Inn hotel was evaluated on issues including staff professionalism and training, safety and security, work area conditions, retention policies, internal communications, knowledge of the property and area and food-and-beverage operations among others.

“By winning our most prestigious award, the Comfort Inn & Executive Suites hotel has accomplished what only a few hotels in our system have done,” said Chuck Ledsinger, Choice president and chief executive officer.

The Comfort Inn & Executive Suites hotel is owned and operated by Central Michigan Inns Inc. of Mount Pleasant, Mich.

In addition to winning the 2003 Platinum Hospitality Award, the Comfort Inn & Executive Suites hotel won Choice`s Gold Hospitality Award for six-consecutive years from 1997-2002.

Conveniently situated off U.S. Interstate 96, the Comfort Inn & Executive Suites hotel features 159-units, meeting facility, heated indoor pool and fitness center.

Guests of the Comfort Inn & Executive Suites hotel receive a complimentary deluxe continental breakfast and complimentary USA TODAY newspaper.

There currently are 1,966 Comfort Inn hotels open and 96 under development worldwide, representing 153,425 rooms.

For reservations at any Comfort Inn hotel worldwide, contact Choice`s toll-free reservation service at (800)-4CHOICE or visit www.choicehotels.com on the Internet. Reservations also can be made by contacting the Comfort Inn & Executive Suites hotel directly at (517) 349-8700.

Choice Hotels International is one of the world`s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 48 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company`s web site at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn are the proprietary trademarks and service marks of Choice Hotels International Inc.

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