SILVER SPRING, Md.—-Aug. 14, 2003—Choice Hotels will reward its guests with an extraordinary offer this fall - a free night`s lodging after every two stays at any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotel in the U.S.
To participate in this promotion, guests must be members of the Choice Privileges rewards program. Members who stay twice at any Choice Hotels` midscale brand hotel will receive a minimum of 5,000 bonus points. Along with the points earned from the original two qualifying stays, the bonus will give the member enough points to redeem for a free night at most hotels. There is no limit on the number of times travelers can earn free nights during the promotion, which launches September 2 and ends December 31, 2003.
“Whether their travel is for business or leisure, consumers will not only enjoy a free night after just two stays this fall, but they can earn this reward an unlimited number of times,” said Wayne Wielgus, senior vice president, marketing for Choice Hotels. “We`re giving consumers a compelling reason to pick Choice Hotels for every travel occasion.”
Wielgus added, “This promotion will appeal to a wide group of travelers including corporate, seniors and other leisure travelers, government and members of AAA.”
In addition to redeeming points for room nights, Choice Privileges members may use their points toward gift certificates from more than 100 national and 400 regional retailers and restaurants, or miles/credits with the American Airlines(R) AAdvantage(R) program, America West(R) Airlines FlightFund(R) (effective September 18, 2003), Delta SkyMiles(R), Northwest Airlines(R) WorldPerks(R), Southwest Airlines(R) Rapid Rewards(R), United(R) Mileage Plus(R) or US Airways(R) Dividend Miles(R).
The Choice Privileges program also offers members special benefits such as express reservations, express check-in, complimentary room upgrade (upon availability), free local phone calls and incoming faxes, complimentary newspaper and extended check-out.
Travelers may learn more about the advantages and join the Choice Privileges rewards program by visiting www.choiceprivileges.com, calling 888.770.6800 or by inquiring at the front desk of any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotel in the U.S.
Television ads publicizing the “Stay Twice. Earn a Free Night.” promotion will run on cable channels such as CNN, Lifetime, Discovery, ESPN, TNT, USA, HGTV and the Weather Channel. A radio campaign will run on the Tom Joyner Morning Show. Print ads in USA Today, AARP The Magazine, Arthur Frommer`s Budget Travel and Budget Living augment the campaign.
Choice Hotels International is one of the world`s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 48 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company`s web site at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn are the proprietary trademarks and service marks of Choice Hotels International Inc.
The free night is based on a 6,000 point Choice Privileges award night hotel. Members earn points when paying eligible rates at any Comfort Inn(R), Comfort Suites(R), Quality(R), Sleep Inn(R), Clarion(R) or MainStay Suites(R) hotel in the U.S. A stay is defined as any number of consecutive nights at one hotel regardless of check-ins or check-outs. A minimum of 5,000 bonus points will be added to points earned from every two qualifying stays, with arrival between September 2, 2003 and December 31, 2003, to reach the 6,000 point award level. A free night may require more than 6,000 points at certain hotels. For details and rules, visit choiceprivileges.com or see the Choice Privileges membership guide.
Earn points or miles/credits when paying eligible rates. For complete program details, visit choicepriivleges.com or see the Choice Privileges membership guide. Please allow 6-8 weeks after hotel stay for mile/credit postings to occur. American Airlines: American Airlines and AAdvantage are marks of American Airlines, Inc. American Airlines reserves the right to change the AAdvantage program at any time without notice. American Airlines is not responsible for products or services offered by other participating companies. For complete details about the AAdvantage program, visit www.aa.com. America West Airlines: All terms and conditions of the FlightFund program apply. Delta: All standard Delta SkyMiles program rules and conditions apply. Northwest Airlines: Participation in WorldPerks is subject to terms and conditions of the WorldPerks Program. Southwest Airlines: All Rapid Rewards rules and regulations apply. Southwest Airlines Rapid Rewards Members must provide their membership number to receive 0.5 credits per stay. United: Miles accrued and awards issued are subject to the terms and conditions of the United Mileage Plus program. US Airways: All Dividend Miles terms and conditions apply.