It`s a Family Affair at Sheraton

8th Aug 2003

As a way of saying “pardon our dust”, in celebration of its current $50 million renovation, the Sheraton New York Hotel & Towers, the flagship property of Starwood Hotels & Resorts` largest and most global brand, is introducing a special “Family Affair” package deal that will offer consumers a great rate and family perks.

The Sheraton New York Hotel & Towers` “Family Affair” package rate is $169 inclusive of the following: deluxe room accommodations Sunday through Saturday, free access to the health club, and swimming pool (located across the street at the Sheraton Manhattan Hotel), complimentary Continental breakfast for two (children 12 and under eat free), and 2 p.m. late checkout. The “Family Affair” package is valid from August 10 to September 1, 2003.

The massive renovation of the Sheraton New York Hotel & Towers is just part of a series of improvements the Sheraton brand is undergoing designed to make the brand consistent, and more family and business traveler-friendly. The hotel`s $50 million, three-year renovation will showcase a contemporary guestroom design, revamped food and beverage outlets and redesigned public spaces. Guestrooms are designed to reflect a well-appointed residential home bedroom.

Come Spend a Night and See For Yourself: August is a perfect time to visit the Big Apple and take advantage of many of the city`s recreational and cultural attractions. The Sheraton New York Hotel & Towers is situated right in the heart of midtown Manhattan, a great location to catch a Broadway show, have dinner at one of the city`s fabulous theater district restaurants, experience the energy of Times Square and enjoy the beauty and tranquility of Central Park.

Sheraton`s New “Look” - The current renovation at the Sheraton New York Hotel & Towers reinforces the overall marketing strategy in upgrading the Sheraton brand with a new look and feel. Since 1998, more than $1 billion has been invested in upgrading the Sheraton brand, primarily in renovations. In addition, Sheraton is rolling out luxurious new beds, a great new room design and toughening up brand standards throughout the United States.


Last year, the brand made headlines with the introduction of the Sheraton Service Promise, which promises if you`re not satisfied, just tell us and we`ll take care of it. In other words, if a guest should happen to have a problem during their stay, they need only tell a hotel associate and they`ll immediately take steps to correct the problem. Plus, the guest will automatically receive compensation for their problem - an extra step to ensure the guest is satisfied. Since the introduction of the Sheraton Service Promise guest satisfaction scores have reached the highest in the brand`s history, guest complaints have declined and fewer problems are being reported.

For reservations to book the Sheraton New York Hotel & Towers` “Family Affair” package, either call 1-800-325-3535 or visit and mention or enter promo code “FAMILY.” Some restrictions apply.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries and 105,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

** Please contact Starwood`s new, toll-free media hotline at (866) 4-STAR-PR (866-478-2777) for photography or additional information.**

Starwood Hotels and Resorts is winner of World`s Leading Hotel Group at the 2002 World Travel Awards:


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