Hilton Measure Travel`s Impact on PePerformance

BEVERLY HILLS, Calif., For decades, business travelers have accepted the potent cocktail of long hours, restless nights, added stress and disrupted routines as the price of doing business on the road. Hilton Hotels, Suites & Resorts has begun a first-of-its-kind “field study” to track the hour-by-hour behavior, stress, alertness and overall performance levels of a select group of male and female frequent business travelers.
Hilton has enlisted the services of Dr. Mark Rosekind, former director of NASA`s Fatigue Countermeasures Program and current president of Alertness Solutions, for the project. Hilton will use the findings from this innovative study to gain valuable new insights as to how Hilton can continue to help travelers maintain their peak performance while away on business. For more information or to participate in the Hilton study, please visit the program`s special Web site at www.hiltontravelstudy.com .

“Frequent travelers make an infinite number of decisions each day that affect both their professional and personal lives. Many travel thousands of miles and multiple time zones to do business, which can lead to a weakened mental and physiological state by the time they reach their hotel room,” said Rosekind. “As a result, many of America`s chief decision makers are negotiating deals with other companies and countries when they are travel weary—a time when their stamina and focus should be at its peak.”

Hilton and Rosekind have developed this study with a two-fold approach. First, Hilton is soliciting business travelers from across North America beginning June 25, 2003 to complete a Web-based survey to identify what travel-related obstacles affect personal performance when on the road. The second component asks a select group of volunteer business travelers to wear a wrist-worn device, called an actigraph, which measures daytime activity levels and nighttime sleep quality. Each participant also will carry a special PDA during their travels to collect objective information about their performance level and to log information about their moods, activities, eating and other daily habits.

“Travelers cannot afford to let their performance suffer, despite the challenges they face while on the road,” said Robert E. Dirks, senior vice president - brand management and marketing for Hilton Hotels, Suites & Resorts. “This personal performance study will help Hilton develop potential services and amenities business travelers can depend on to create an environment that enables our guests to be at their best wherever their travels take them.”

Each person who completes the Web-based survey is eligible to win an seven-day/six-night stay for two at any Hilton Hotels, Suites & Resorts in North America or Mexico*. Hilton HHonors® members who complete the survey will receive 500 HHonors bonus points in appreciation of their participation. Each of the 20 to 30 field study participants will receive a free weekend stay at any Hilton location in North America**.


* Void where prohibited by law. No purchase necessary. The sweepstakes begins on June 23, 2003 and ends on August 31, 2003. The sweepstakes is open to all legal residents of the United States (excluding Florida) who are age 18 or older or legal residents of Canada (excluding Quebec) over the age of majority in their province of residence as of June 15, 2003. For a copy of the Official Rules go to www.hiltontravelstudy.com.
* Participants to receive complimentary two-night/three-day stay (room and tax only, incidentals are