Travelers who stay at Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, and MainStay Suites brand hotels throughout the U.S. or who visit www.choicehotels.com this summer will not only get great rooms at affordable rates - they can also get a coupon for a free McDonald`s meal at participating McDonald`s and a chance to win a brand new Jeep Liberty, a year`s supply of free fuel or other related prizes.
Guests who book a room and stay at any one of 2,600 Choice Hotels International`s midscale brands at the “Gas, Food, Lodging” value rate automatically receive a coupon for one of four selected McDonald`s meals, while supplies last. Additionally, visitors to www.choicehotels.com, the company`s official web site, can enter to win one of 13 Jeep Liberty vehicles, awarded weekly throughout the promotion; a certificate for free fuel for one year, also awarded weekly; or $100 free fuel cards, awarded daily.
The “Gas, Food, Lodging” rate may be booked via www.choicehotels.com, by calling 800.4CHOICE or by calling hotels directly.
The promotion launches June 2 and ends August 31. Travelers must book the “Gas, Food, Lodging” rate to be eligible for the McDonald`s coupon; no purchase is necessary to enter the sweepstakes.
“Once again, Choice Hotels is aligning with the world`s #1 foodservice brand to give guests at our hotels added value this summer,” said Wayne Wielgus, senior vice president, marketing for Choice Hotels. “Great rooms at great rates, coupled with a complimentary McDonald`s meal, mean that every guest who books the `Gas, Food, Lodging` rate is a winner. And for the lucky travelers who win our weekly Jeep Liberty and free fuel sweepstakes prizes, the travel experience this summer will be particularly rewarding.”
Choice Hotels` “Gas, Food, Lodging” promotion will be supported by a broadcast, print, and online advertising campaign, all incorporating the company`s “The Power of Being There. Go” marketing message. “For the third year running, our summer campaign ties directly to the power of the travel experience,” said Wielgus. “Our advertisements emphasize how the `Gas, Food, Lodging` promotion facilitates the joy and adventure of traveling with family, friends and colleagues.”
Television ads touting the promotion will run on cable channels such as CNN, Lifetime, Discovery, MSNBC and the Weather Channel. Print ads in USA TODAY, PARADE and USA Weekend augment the campaign.
Choice Hotels International is one of the world`s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 48 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company`s web site at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn are the proprietary trademarks and service marks of Choice Hotels International Inc.