The 465-room Clarion Hotel Riverside, conveniently located in the center of downtown Rochester at 120 Main Street East and connected to the Riverside Convention Center via Skyway, is now open.

The Clarion Hotel, formerly operated as the Sheraton Four Points, is the main link to an enclosed skyway system that encompasses over 100 retail stores, restaurants and office buildings. The hotel is near major downtown attractions including the Blue Cross Arena at the War Memorial, Frontier Field and Geva Theatre and within walking distance of the corporate offices of Xerox, Kodak and Bausch & Lomb.

The Clarion Hotel Riverside is owned by SGP Associates, LLC of Philadelphia, Pa. and managed by G. F. Management Co., also of Philadelphia. G.F. Management Co. also manages the Clarion Hotel & Conference Center in Des Moines, Iowa; the Clarion Hotel West and the Clarion Hotel Executive Center, both in Omaha, Nebraska; the Comfort Inn in Marietta, Ohio; the Comfort Inn Executive Center in Richmond, Va. and the Quality Inn in Council Bluffs, Iowa.

“The Clarion Hotel Riverside offers a prime location, state-of-the-art conference facilities, and the top-line hotel features and room amenities that are the signature of the Clarion Hotel brand,” said Melwyn Gomez, the hotel`s general manager.

The Clarion Hotel Riverside features 465 spacious guest rooms including a Rochester Suite, three executive and three parlor suites. Each guest room includes one king or two queen-size beds, a remote-control 25-inch cable television with HBO, CNN and ESPN, telephone with dataport and voice mail, desk, coffee maker, iron, ironing board, hairdryer and in-room safe. Each suite features a separate living area, king-size bed, sofa bed, two televisions and two telephones with data ports.
The Clarion Hotel Riverside features the Clarion Class Business and Leisure Room. Each Clarion Class Room features a king-size bed, refrigerator, microwave, desk with ergonomic chair, and telephone with dataport and Internet access. Non-smoking rooms and rooms for individuals with disabilities are also available.

Hotel features include Bennigan`s, an in-house restaurant serving breakfast, lunch and dinner daily, gift shop, a seasonal outdoor heated pool, fitness center with treadmills and universal gym equipment, business center with computer, printer, fax and free Internet access, elevator, guest laundry, valet service, outdoor parking and courtesy transportation to Rochester International Airport. The Clarion Hotel Riverside`s 30,000 square feet of conference/banquet space offers 19 rooms capable of accommodating groups from 10 to 1,000 people.

Room rates start at $89.00. Guests receive a complimentary copy of USA Today and a 100% Satisfaction guarantee.

Children, ages 18 and under, stay free when accompanied by parent or guardian.

Discounts are available when booked in advance on a space-available basis for seniors, AAA members, business travelers, government staff, military personnel and groups.

The Clarion Hotel Riverside is located off exit 13 of 490E, exit 16 of 490W and exit 13 of 390N. Nearby attractions include: Auditorium Theatre and Colonial Belle (1 mile); Strasenburgh Planetarium and Memorial Art Gallery (1.2 miles), George Eastman House (1.3 miles), Seneca Park Zoo (10 miles), Marketplace Mall and Greece Ridge Mall (8 miles).

The Clarion Hotel participates in Choice Privileges®, Choice`s frequent-traveler program where guests can earn points toward free stays and gift certificates when staying at U.S. Comfort Inn, Comfort Suites, Quality, Sleep Inn and Clarion brand hotel.

Members of American Airlines AAdvantage, Delta SkyMiles, Northwest Airlines WorldPerks, US Airways Dividend Miles and United Mileage Plus can receive 250 airline miles when staying at any Choice brand hotel in the U.S. and Caribbean. Members of the Southwest Airlines Rapid Rewards Program can receive 0.5 credits per stay.

For reservations at any Clarion brand hotel worldwide, contact Choice Hotels` toll-free reservation service at 1-800-4CHOICE or visit www.choicehotels.com on the Internet. Rooms at the Clarion Hotel Riverside may also be booked by contacting the hotel`s toll-free telephone number at (888) 546-6400.
Clarion brand hotels are franchised by Choice Hotels International (NYSE: CHH), one of the world`s largest lodging franchisors. Choice Hotels International franchises more than 5,000 hotels open or under development under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brands in 48 countries. For more information on Choice Hotels, visit the company`s Internet site at www.choicehotels.com.

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