Whilst the performance of the Asian hotel industry mirrored that of the rest of the world during 2001, the region responded with some different tactics during 2002, which appear to have stimulated performance. At the end of 2002 it appeared as though the region may well have reached the bottom of the cycle and recovery was looming on the horizon. However, the conflict in Iraq and the recent SARS virus will undoubtedly have hindered the fragile recovery process.
n a new report released today, Deloitte & Touche analyse how Asian hotels have performed post 9/11 compared to the rest of the world and illustrate how the industry may well have reached the bottom of the cycle, with a potential recovery looming, depending upon the fallout from the recent war in Iraq and the SARS epidemic
The report investigates the relative performance of the various sub-regions - Northeastern Asia, Southeastern Asia and Australasia - and comments on reasons for the different performance of these regions. All data used to compile this report has been extracted from the HotelBenchmark Survey by Deloitte & Touche. This database tracks the monthly performance of some 295,000 rooms across the Asia Pacific region and is widely regarded as providing the industry with the most comprehensive, authoritative and independent assessment of industry trends.
The report can be downloaded for free from www.HotelBenchmark.com
The HotelBenchmark Survey contains the largest independent source of hotel performance data outside of North America and tracks the performance of over 6,000 hotels and 1.1 million rooms every month. Four regional monthly rate and occupancy reports are produced covering Asia Pacific, Caribbean and Latin America, Europe and the Middle East & Africa. These are supplemented by country reports for Australia, Belgium & the Netherlands, Germany, Italy, New Zealand, South Africa, the UK and a city survey for London. Annual profitability surveys are run across all regions of the world, whilst in Germany and London monthly profitability surveys are conducted. For further information on how to purchase data or details on how to join the survey please visit us www.HotelBenchmark.com or contact Lorna Clarke on +44 207 438 2870.
Deloitte & Touche is the UK’s fastest growing major professional services firm. It is based in 23 locations, has over 10,000 staff nationwide and fee income of £713.6 million in 2001/2002. Deloitte & Touche is the UK practice of Deloitte Touche Tohmatsu, a global leader in professional services with over 98,000 people in 140 countries and fee income of $12.5 billion for the year ended 31 May 2002.
The dedicated Travel, Tourism, and Leisure practice serves owners, investors, operators and developers across the world.
Authorised by the Financial Services Authority in respect of regulated activities. The information contained in this article is correct at the time of going to press. For further information on Deloitte & Touche, you can access our website on www.deloitte.co.uk.