ChoiceHotelsFranchise.com Wins Award

Choice Hotels International`s (NYSE:CHH) franchise web site, www.choicehotelsfranchise.com, has received a 2003 ADDY Award from the Advertising Club of Metropolitan Washington. The site, launched last year to promote franchising opportunities represented by Choice Hotels` eight brands, competed with approximately 800 entries from around the Washington area and was honored in the club`s “Interactive Media” category.

“Our primary aim in the development of www.choicehotelsfranchise.com was to create a web presence that stood out from the competition and vibrantly promoted the business opportunities represented by our brands,” said Joe Squeri, senior vice president, development and CFO for Choice Hotels. “In the year since its launch, www.choicehotelsfranchise.com has become a one-stop-shop for potential and existing franchisees interested in learning about opportunities with us.”
www.choicehotelsfranchise.com was written and designed by Jim Robinson and Kurt Dommermuth of Punch Communications and Michelle Duarte. The site utilizes 100 percent Flash technology, QuickTime and Windows Media Player. It touts the benefits of franchising with Choice Hotels` Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brands
Choice Hotels International (NYSE:CHH) is one of the world`s largest lodging franchisors, with more than 5,000 hotels open and under development in 46 countries under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company`s Internet site at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International, Inc.

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