Marriott ExecuStay, the corporate housing division of Marriott International, Inc. (NYSE:MAR), today announced that it has signed its sixth franchise agreement, with Executive Residence, Inc. of Seattle. In addition to Seattle, ExecuStay has franchises in Columbus, Ohio; Greenville-Spartanburg, S.C.; Orlando; South Florida; and Tampa-St. Petersburg.
As part of the agreement, Executive Residence will combine with and take over Marriott ExecuStay’s managed business and inventory in Seattle.
Joe Lavin, executive vice president and managing director of Marriott ExecuStay, said that the Seattle signing keeps ExecuStay “on target” for its 2003 selective and strategic franchise goals.
Founded in 1989, Executive Residence was for many years the only corporate housing provider in the greater Seattle area. Principal Iain Cameron, with more than a dozen years of hotel marketing experience - primarily with Four Seasons Olympic and the Sorrento Hotel - joined Executive Residence in 1990. He purchased the company in 1991 and brought on Angela Williams, an equal partner in the business, who represented extensive background in multi-housing real estate and hotels.
Cameron, president of Executive Residence, said, “The greater Seattle area is a highly competitive market that is very dependent on travel and tourism, aircraft manufacturing and the hi-tech industry - all of which have been hit hard by economic and political events over the past few years. To survive and grow, we knew it would be imperative to connect with a national and international presence that could generate `heads into beds` via joint sales and marketing efforts. When we began reviewing a number of different options, we knew that becoming a franchisee of Marriott ExecuStay was the best choice we could possibly make.”
The contact for prospective Marriott ExecuStay franchisees is Gregory Laubach, senior vice president of business development, at (240) 386-2335 or [email protected]
Marriott ExecuStay (www.execustay.com; 1-888-840-7829) offers travelers who require stays of 30 days or more the spaciousness and privacy of apartment living in approximately 200 U.S. cities. All Marriott ExecuStay apartments are fully furnished and accessorized, with monthly rates that include basic utilities, phone service, cable television and 24/7 customer service. Customers can enjoy the added benefit of earning points in Marriott Rewards®, the company’s award-winning frequent travel program.
Marriott ExecuStay, with approximately 5,000 apartments in the U.S., is part of Marriott International’s extended-stay lodging portfolio, which also includes Residence Inn, TownePlace Suites and Marriott Executive Apartments.