Triple Dip for Prime Rewards

31st Mar 2003

FAIRFIELD, N.J., March 28 /PRNewswire-FirstCall/—Prime Hospitality Corp. (NYSE: PDQ), announced today that from April 1st - May 15th Prime Rewards members will receive Triple Points and Triple Miles for all qualified stays at an AmeriSuites, Wellesley Inns and Suites, and Prime Hotels and Resorts properties.
A marketing campaign designed around an awards theme, “Triple Dip,” will feature a three-scoop ice cream cone with a call to action to the consumer to stay at the hotels and receive the bonus points and miles. A 3-second tag on the end of AmeriSuites commercials, running on national and local cable networks, will support the promotion starting the week of March 24th. In addition, ads will run regionally in USA Today and in the in-flight, Delta Sky. The advertising will bolster a concurrent nationwide sales blitz that will target corporate and travel agency business.
Prime Rewards offers our frequent guests points towards free nights at AmeriSuites hotels, Prime Hotels & Resorts, and Wellesley Inns & Suites, in addition to airline miles from their choice of American Aadvantage(R), Delta SkyMiles(R), America West Flight Fund(R) or Continental One-Pass(R). Prime Rewards members also get special benefits such as express reservations, free local calls, and express check-in.
“Frequent business travelers enjoy accumulating the miles, but also appreciate the points toward hotel stay awards,” says Jim Gard, Vice President of Marketing Services for Prime. “The `triple dip` idea raises the bar on competitors, who either don`t award both or don`t award as much. We believe travelers will choose our hotels for the excellent experience coupled with the bonuses.”
Prime Hospitality Corp., one of the nation`s premiere lodging companies, owns, manages, develops and franchises more than 240 hotels throughout North America. The Company owns and operates three proprietary brands, Prime Hotels & Resorts(SM) (full-service), AmeriSuites(R) (all-suites), and Wellesley Inns & Suites(R) (limited service). Also within Prime`s portfolio are owned and/or managed hotels operated under franchise agreements with national hotel chains including Hilton, Radisson, Sheraton and Holiday Inn. Prime can be accessed over the Internet at and its brands can be accessed at,, and


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