Adam`s Mark Hotels & Resorts is expanding its use of e-commerce technology to make it easier and more convenient to process meeting planner requests via the Internet.
Included is a new, chainwide partnership with StarCite, Inc., that provides enhanced property profiles, photos, meeting rooms specs, special offers and other features about Adam`s Mark hotels for StarCite`s corporate, association and power buyers.
Qualified corporate planners and buyers can use the StarCite Online Marketplace to research and source their programs; send their requests for proposals electronically through the channel; analyze the online responses; and report on them.
“We`re very pleased to join with StarCite in offering meeting planners and travel managers an effective one-stop resource to support every aspect of the corporate meeting process,” said Knud Svendsen, vice president of sales for Adam`s Mark. “StarCite technology also supports our commitment to respond quickly to rfp requests and expedite the contract process.”
Adam`s Mark is also expanding its existing relationship with PlanSoft, another leading provider of technology solutions to the meetings and events industry. PlanSoft currently powers the group portion of the hotel company`s web site, www.adamsmark.com.
Other Adam`s Mark Internet initiatives include:
* An enhanced presence on omfg.com (Official Meeting Facilities Guide) including expanded Adam`s Mark property profiles and online rfp`s. The enhanced listings are scheduled to go live in late April 2003.
* A new partnership with MADSearch.com, an Internet site serving a national database of about 10,000 mostly non-professional meeting planners. The MADSearch agreement includes Adam`s Mark profiles, online rfp`s and a series of newsletter e-blasts featuring the company`s properties
Headquartered in St. Louis, Adam`s Mark Hotels & Resorts is one of the largest independently owned and operated companies in the hospitality industry. Its 24 hotels in 14 states feature more than 13,500 rooms and 1.3 million square feet of versatile meeting space.