Wyndham International, Inc. (AMEX:WBR) announced today its plans to brand a 532-room hotel in downtown Phoenix. On May 15, 2003, the Crowne Plaza Phoenix-Downtown will be renamed the Wyndham Phoenix. The property joins the Wyndham brand as part of a 10-year franchise agreement between the property`s owners, Phoenix Hospitality LLC and Wyndham International.
“This new franchising agreement shows Wyndham`s dedication to growing our brand both within the Phoenix market and as a presence in the meetings market,” said Fred J. Kleisner, chairman and chief executive officer of Wyndham. “By converting to a brand known for its meetings expertise, properties can expand their convention and conference opportunities while upholding the personalized service that exemplifies the Wyndham brand philosophy.”
“Choosing a hotel brand to partner with is the single most important decision a hotel owner can make and I am confident the Wyndham brand will boost the property`s meeting and convention presence,” said Steve Cohn, managing director of Phoenix Hospitality LLC. “During our initial research of hotel brands, we spoke with nearly 30 of the top meeting planning professionals in the country, and over 65 percent of those planners ranked Wyndham as their first choice to work with.”
Conveniently located just one block away from the city`s convention center, the hotel is currently undergoing a $6 million renovation, which includes a complete revitalization of the hotel lobby, food and beverage outlets and function facilities as well as additional guestroom enhancements and technology upgrades.
Within the next three months, numerous upscale amenities aimed at enhancing guest comfort and convenience will be added throughout the hotel including the incorporation of Wyndham`s Room That Performs(SM) guest room experience program which provides high-speed Internet access (free of charge to Wyndham ByRequest(R) members); a two-line cordless speaker phone; a high-performance, ergonomic Herman Miller(R) desk chair; and upgraded Serta(R) plush top mattresses with luxury bedding.
Upon conversion, guests of the Wyndham Phoenix will enjoy Wyndham ByRequest, the brand`s guest recognition program developed by Wyndham to deliver on its brand philosophy of empowering guests to achieve a more customized hotel experience. As the first program in the hotel industry to focus on personalization instead of points, Wyndham ByRequest encourages members to ask for items that enhance their experience at all 164 branded properties. Guests may choose items from a variety of pre-selected categories that appear on the Wyndham ByRequest profile form, such as a book by their favorite author, welcome snack or a preferred type of wine.
Other renovation details include a complete re-creation of the hotel`s lobby including the development of a new registration area and concierge desk; introduction of a new street front open air lounge; a new Quick Service Food Outlet; a new restaurant; new furniture and flooring; and refurbished public restrooms. Renovations to the property`s meetings facilities and foyers include new ceiling treatments and lighting; refurbished flooring and wall covering; new furniture; enhanced lighting and sound system; and the addition of a 2,800 sq. ft. lobby level junior ballroom.
The Wyndham Phoenix is a 19-story high-rise hotel conveniently located at 50 East Adams Street in downtown Phoenix and only a short walk to the shops and restaurants of Arizona Center, America West Arena, Bank One Ballpark, Herberger and Orpheum Theaters, Symphony Hall, Phoenix City Hall, and numerous banking and government offices. The property features more than 57,000 sq. ft. of function space, two restaurants, a Comedy Club, outdoor pool, fitness center, full-service salon and sauna and gift shop.
Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit www.wyndham.com. For reservations, call 800-WYNDHAM.