Choicehotels.Com Offers Electronic Brochures

Choice Hotels International (NYSE:CHH) has improved its official website, choicehotels.com, offering visitors to the site enhanced electronic brochures for more than 4,300 Choice brand hotels in the world and a downloadable travel directory designed to give travelers access to Choice Hotels` information, special programs, maps, and more—both online and offline.

Visitors to choicehotels.com will enjoy the newly designed e brochures for all Choice brand hotels worldwide. Users on the site will navigate smoothly through a sleek, more condensed home page featuring the Choice Hotels “Brand Promise” section which outlines the specific amenities guests will find at each brand; area information tabs that contain attractions, businesses, transportation, restaurants and lounges all within miles of each hotel; and a dynamic new mapping system. The e brochures allow users to check rates from every page of information, offer an extensive photo gallery for each property and gives users the ability to e-mail friends.


“These latest enhancements are an example of Choice Hotels` continued effort to improve the online travel booking experience, not only for travelers but also for our franchisees worldwide,” said Mary Beth Knight, Choice Hotels` vice president, e-commerce. “Choicehotels.com now gives travelers the tools they need to make informed decisions on hotel accommodations around the world.”


Through the downloadable travel directory, visitors will have access to more than 3,000 Choice brand properties in the United States with live links to online reservations, property photos and descriptions, local location maps, seasonal rates and rate savings programs.


Choicehotels.com`s latest enhancements come at the end of a banner year for the site, which showed increased revenue of 27% over 2001. The Internet now accounts for nearly 30% of Choice Hotels` central reservation traffic.

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Choice Hotels International is one of the world`s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 46 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. For more information on Choice, visit the company`s web site at www.choicehotels.com.


Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites, Rodeway Inn, and The Power of Being There. Go are proprietary trademarks and service marks of Choice Hotels International.


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