Eaton Becomes SRS-Worldhotels Member

23rd Dec 2002

The Eaton Hotel Hong Kong today announced that it will be joining SRS-WORLDHOTELS global hotel reservations, sales and marketing network, as a member of its First Class Collection. 

Effective on the 30 December 2002, Eaton`s status as a member of SRS-WORLDHOTELS First Class Collection will be reflected by a change in airline access codes. Starting the end of December 2002, the hotel will start using “SR” as its new chain code for all hotel reservations as current GDS codes become:

// SABRE SR22805

Apart from the change in codes, business and leisure travelers will be able to benefit from the added convenience of being able to make bookings for the Eaton Hotel via the SRS-WORLDHOTELS` website, email [email protected] or via any of its toll free reservation numbers worldwide.

In addition, with its participation in the world`s leading frequent flyer programmes, namely Star Alliance, All Nippon Airways, Lufthansa, Thai Airways, United Airlines and Varig, members of SRS-WORLDHOTEL`s consortium, hotel guests will furthermore be able to enjoy the benefit of being able to redeem air miles mileage from their stay at the Eaton Hotel.


According to Mr Andrew Ooi, the General Manager of the Eaton Hotel, the decision to join SRS-WORLDHOTEL`s global sales and reservation network brings distinct advantages. He comments:

“SRS-WORLDHOTEL`s is one of the world`s leading and better known hotel reservations, marketing and sales organizations.  Given the strength of their brand and their worldwide reach, our hotel will definitely be able to benefit from their strong global marketing presence and global sales support.

“In addition, from a positioning perspective, the Eaton Hotel is also able to seek the rewards associated with being classified as a member of SRS-WORLDHOTEL`s First Class Collection.  This subsequently clearly articulates both our standing in the hotel industry, and the standard of our service offering.”

Mr Ooi states that the benefits of the decision to partner SRS-WORLDHOTELS will mostly be felt by customers.  He remarks:

“SRS-WORLDHOTELS` policy is to strictly monitor the service and accommodation standards offered by member hotels.  These quality control measures take the form of annual audits in place to ensure that member hotels adhere to stated standards.  Customers can thus benefit from this quality assurance,” he said.

Eaton Hotel Hong Kong is managed by Great Eagle Hotels International, a management arm of Great Eagle Holdings Limited. The company also owns a number of prestigious international hotels including Great Eagle Hotel Hong Kong, The Langham Hilton in London, Sheraton Towers Southgate in Melbourne, Le Meridien in Boston, Delta Chelsea Inn, Toronto and the Sheraton Auckland Hotel and Towers.

SRS-WORLDHOTELS has more than 450 member hotels in its portfolio, representing over 72,000 rooms in 65 countries and 250 destinations worldwide. It is the only hotel marketing and representation group with three distinct membership categories:  the exclusive Deluxe Collection, the First Class Collection and the Comfort Collection. SRS-WORLDHOTELS` Asia/Pacific operation has grown dramatically to 20 staff in four offices around the region and the company has more than 60 properties in Asia/Pacific.




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