DALLAS—(BUSINESS WIRE)—Dec. 3, 2002—Wyndham International (AMEX:WBR) has strengthened its support of women business travelers by partnering with American Women in Radio and Television (AWRT).
Beginning Jan. 1, 2003, Wyndham will be the official hotel of choice for AWRT, a national organization that works to advance opportunities for women in radio, television and other electronic media.
“This partnership brings the WOMEN ON THEIR WAY(R) program`s support to an entirely new industry, one that`s especially important to be tuned into,” said Cary Jehl Broussard, vice president of WOMEN ON THEIR WAY marketing. “Media have evolved into a voice for our culture, and the organization`s insights into the societal landscape will help Wyndham be better able to meet and exceed the needs of all travelers.”
The partnership provides AWRT members with valuable benefits, outlined below:
—Special negotiated midweek corporate rates—Eligibility to receive 500 airline miles with every qualifying midweek stay—A $10 donation to AWRT when members register for Wyndham ByRequest(R) (members should enter “AWRT” as the campaign code)—A tailored Internet booking page that will allow AWRT members to automatically book their stay at the special members` rate
“The WOMEN ON THEIR WAY program`s mission of education and commitment to being a resource for women mirrors that of American Women in Radio and Television,” said Joan E. Gerberding, national president of AWRT. “Through Wyndham`s support of women`s organizations across various industries, it`s clear that listening and responding to women`s needs is paramount to Wyndham and why we selected them as our hotel partner.”
Other organizations that are supported by Wyndham`s WOMEN ON THEIR WAY program include National Association of Women Business Owners (NAWBO), American Business Women`s Association (ABWA), Business and Professional Women/USA (BPW/USA), the Susan G. Komen Breast Cancer Foundation, Executive Women`s Golf Association (EWGA), Women`s Leadership Initiative for Meeting Professionals in cooperation with Meeting Professionals International (MPI) and the LPGA Golf Clinics for women.
AWRT is a national, nonprofit organization that extends membership to qualified professionals, women and men in the electronic media and allied fields. Headquartered in McLean, Va., AWRT`s mission is to advance the impact of women in the electronic media and allied fields by educating, advocating and acting as a resource to its members and the industry. Founded in 1951, AWRT has worked to improve the quality of the electronic media; to promote the entry, development and advancement of women in the electronic media; to serve as a medium of communication and idea exchange; and to become involved in community concerns.
Wyndham`s WOMEN ON THEIR WAY program is a distinctive, award-winning initiative designed to serve women business travelers through innovations that meet their evolving needs. Launched in 1995, the program is comprised of a Women Business Travelers Advisory Board; an annual awards program; a Web site (www.womenontheirway.com); and research with New York University`s Tisch Center for Hospitality, Tourism and Business Administration. For additional information, please visit www.womenontheirway.com.
Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit www.wyndham.com. For reservations, call 800-WYNDHAM.