La Quinta Corporation announces the appointment of Rufus Schriber as executive vice president of marketing to lead its brand positioning and national marketing initiatives. As a member of La Quinta`s executive committee, Mr. Schriber will report directly to company President and CEO, Francis W. “Butch” Cash.
“Over the past two years, we have made a number of improvements at La Quinta - selling non-core assets, reducing debt, restructuring our tax and legal entities, initiating a franchise program, improving our information systems and controlling our costs. The remaining area of our corporate turnaround is revenue performance. Rufus has the proven leadership, experience and marketing savvy to help grow our revenues,” said Mr. Cash.
With more than 25 years of marketing and brand management experience in the hospitality industry, Mr. Schriber has served in a variety of executive-level capacities, most recently with Marriott International. As executive vice president of brand management and marketing at Marriott, Mr. Schriber led the strategy, positioning development and execution of ten lodging brands. As vice president for the Residence Inn brand, Mr. Schriber was responsible for the strategy development, marketing planning for the 300-unit extended-stay chain. Prior to joining La Quinta, he worked with the Company on a consulting basis for six months. A graduate of Princeton University, Mr. Schriber also served in the United States Marine Corps.
Dallas-based La Quinta Corporation (NYSE: LQI), a limited-service lodging company, owns, operates or franchises more than 330 La Quinta Inns and La Quinta Inn & Suites in 33 states. For more information about La Quinta, please visit its website at www.LQ.com or for reservations at any La Quinta hotel call 1-800-531-5900.