A seasoned brand marketing veteran with more than 15 years of experience with a number of brand powerhouse organizations, including Procter & Gamble and Nabisco, has been tapped by Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) to head its newly formed Global Marketing Division.
Sharon Rothstein has been named senior vice president, Global Brand Marketing, and will be responsible for developing the global brand positioning and market strategies for Starwood`s brands including Westin, Sheraton, Four Points by Sheraton, The Luxury Collection, St. Regis, W and Starwood Vacation Ownership. Rothstein will report to Bob Cotter, the company`s chief operating officer. She will also be a member of Starwood`s Senior Operating Committee, comprised of the company`s top executives.
Rothstein and her team are charged with developing brand strategies for Starwood`s six hotel brands, and ensuring that each brand`s positioning is well reflected in all marketing and advertising activities as well as hotel design and standards. According to Cotter, Starwood`s Global Brand Marketing group will fully participate in the design of all products for each brand including guest rooms, public space, food and beverage outlets, recreation facilities, spas, meeting rooms and other facilities. This oversight will extend to the marketing plans and execution by Starwood Vacation Ownership for its branded vacation ownership resorts.
“Sharon`s strong brand marketing background coupled with her operating experience make her an outstanding choice to define our brands, and ensure that our brand messages are translated into every nuance of the guest experience—from the aesthetics of our ad campaigns to our reservations procedures to the furniture in our guestrooms to the menus in our restaurants,” said Cotter. “We believe that Sharon is filling a vital role that is not unique to many businesses, but has been a void in the hotel industry.”
Reporting to Rothstein in her new role are Starwood`s Creative Services, Brand Marketing, Advertising and Brand Research teams.
Most recently, Rothstein served as vice president, brand marketing for Starwood`s STARS division, a wholly owned subsidiary of Starwood that is responsible for the adoption and implementation of new technologies across every aspect of Starwood`s business. Before joining Starwood, she served as chief executive officer of Worldspy.com, where she directed and launched Worldspy.com the first e-commerce supported, free Internet Service Provider. Rothstein also spent 13 years with Procter & Gamble and the Nabisco Biscuit Company. During her tenure at Nabisco, Rothstein was responsible for many different brand and product management assignments including vice president of Savory Snacks Business Unit, as well as vice president of New Business.
Sharon holds a Bachelor of Commerce degree from the University of British Columbia and an MBA from the University of California at Los Angeles. She lives in Ridgewood, New Jersey with her husband and children. She will be based at Starwood`s World Headquarters in White Plains, New York.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com.