Two Starwood Hotels Take Top Honors in Hospitality Design Magazine`s 2000 Gold Key Awards

Two of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) most innovative design-oriented hotels were recently named as 2000 Gold Key Winners in the November/December 2000 issue of Hospitality Design in the “Guestroom” and “Lobby/Reception Area” categories. The magazine`s Gold Key Awards signify outstanding achievement in hotel design and only the best hotels in the world qualify for this prestigious award.

The Starwood hotels that won the magazine`s prestigious awards were The W Hotel in San Francisco, California and The Westin Plaza Singapore. The W Hotel in San Francisco was awarded as the 2000 Gold Key Winner in the “Lobby/Reception Area” design category while The Westin Plaza Hotel in Singapore was selected as the 2000 Gold Key Winner in the “Guestroom” category, respectively.

Hornberger + Worstell had been developing the design for a 31-story tower five years before Starwood decided to make it one of its first ground-up W hotels. Located on the prestigious corner of Howard at Third Street, The W Hotel San Francisco is a rare example of architectural brilliance featuring white granite in the facade and lobby which relates to the rotunda of the adjacent Museum of Modern Art.

Mark Hornberger, principal-in-charge of Hornberger + Worstell, remarked “Starwood felt we had achieved the right mix of warm, inviting, upscale modern architectural elements to appeal to the affluent dot com generation.” He added, “We then collaborated with the Starwood Design Group, who selected fabrics, colors, and patterns for soft interiors.”

A focal point of the building is the main pedestrian entrance which is through a three-story octagonal pavilion that complements the street corner and sits forward of the soaring 31-story tower. The interior of the pavilion features splashes of light filtering down from a skylight behind a cove-lit starburst, reflecting off the multi-colored terrazzo floor and polished black Canadian granite. Interior design flourishes include mahogany spandrels, putty-colored plaster ceilings and warm velvet drapes. The hotel is a striking example of how both exterior and interior design elements work well together.


The W Hotel San Francisco was also awarded as 2000 Gold Key Finalist in the “Guestrooms” category as well. One of the goals of the hotel was for the guestrooms to combine intimacy with convenience for the business traveler. This was achieved through combining the use of color, clean lines and built-in or multi-purpose furnishings. For the bathrooms, cream-toned ceramic tile on walls and floors simulates stone evoking a warm and soft appearance.

Not to be outdone, on the other side of the Pacific, The Westin Plaza Hotel in Singapore took the award in the “Guestroom” design category. Owners of the hotel, were seeking to renovate and upgrade this large five-star hotel, designed 14 years ago by renowned architect, I.M. Pei. New York-based Brennan Beer Gorman Monk served as the design company in the project and were faced with the challenge of giving the hotel`s business-like demeanor a more residential feel. The project also included a refurbishing of the hotel lobby as well.

“It was the first major re-do the hotel has had. Not only did we have to balance a contemporary look with a sense of warmth, but we also had to deal with the Singapore climate, and had to create a color scheme that makes the traveler feel cool,” stated Jeffrey Williams, partner in charge.

Project-designer partner Kate Greenwood was up for the task at hand at eliminating the rather “nondescript” previous decor and in its place, design a room that would cater to the modern-day “wired” executive. A highlight of the room is the innovative “fainting couch” placed at the foot of the bed for relaxation. European in concept, the couch features a reading light and ledge which serves all the needs of the savvy business traveler. The couch`s purpose is multifunctional and serves as a great place for a businessperson to read, drink, eat or relax.

In addition, to the hotel`s unique design, The Westin Plaza`s South Tower features the brand`s newest innovation, the “Heavenly Bed(TM).” The sumptuous, stylish, all-white Heavenly Bed consists of ten layers of heaven—a custom-designed pillow-top mattress set, a cozy down blanket, three crisp white sheets (thread count ranging from 180 -250 per square inch), a comforter, a duvet and five of the best pillows in the business.

Starwood is one of the leading hotel and leisure companies in the world with more than 725 properties in 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. SOURCE Starwood Hotels & Resorts Worldwide, Inc.