Wyndham International, Inc. (NYSE:WYN) announced today the appointment of Henry W. Richards, Jr. to director of national sales. Richards brings more than 14 years of hospitality sales and marketing experience to the post, most recently serving as senior sales manager for the Adam`s Mark Hotel in Dallas.
Richards` duties, spanning the United States, specifically focus on creating, growing and managing emerging markets accounts for Wyndham. These markets include religious, fraternal, educational and ethnic groups.
“We`re very pleased to have an executive of Henry`s expertise and solid sales background come aboard and oversee national accounts in what we anticipate to be our fastest-growing market segments presenting Wyndham with greater business opportunities,” said Jamie Walters, senior vice president of sales for Wyndham International.
A company-wide diversity program began in 2001 as one of Wyndham International`s top business objectives. This year, the company plans to continue making strides in its diversity efforts by expanding and improving upon efforts in established diversity programs. These programs include internship opportunities, heightened minority management recruitment, and minority vendor representation. Richards will further this commitment by targeting diverse customer groups for all of Wyndham`s 160 branded properties nationwide.
“Just as we are strongly committed to seeking diversity in Wyndham`s culture and workforce, we also strive to seek diversity in our clients, thereby creating a rich, rewarding experience for everyone involved,” added Walters.
Prior to Richards` position at Adam`s Mark Hotel, he served five years as national sales manager for the Dallas Convention & Visitors Bureau. Before coming to Dallas, he spent two years as national sales director for the Greater Pittsburgh Convention & Visitors Bureau in Pittsburgh, Pa., and three years as national meetings manager for the Chicago Convention & Tourism Bureau in Chicago.
Richards is active in several industry organizations, including the Religious Conference Management Association, the National Coalition of Black Meeting Planners, the Professional Conference Management Association, the Fraternal Executives Association and the National Interfraternity Conference.
Richards received a bachelor of science degree in business administration from Indiana State University in Terre Haute, Ind.
Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit www.wyndham.com. For reservations, call 800-WYNDHAM.