Wyndham International (NYSE:WYN), the largest upscale hotelier in the Caribbean, announced today that Caribisch Gastvrijheid Beheer, N.V. has chosen Wyndham to brand the Sapphire Beach Club resort located on St. Maarten in the Netherlands Antilles.
“In today`s competitive resort market, having a hotel brand that customers can identify with is key,” said Fred J. Kleisner, chairman and chief executive officer for Wyndham. “Being the dominant, upscale hotel force in the Caribbean gives Wyndham a competitive edge over our competition by offering a well-known brand name in the resort industry as well as a variety of valuable services such as an advanced reservations system, national marketing and advertising programs, group purchasing power, and education and training initiatives. The Wyndham Sapphire Beach Club will nicely complement our resort portfolio.”
St. Maarten is located at the eastern edge of the chain of tropical islands that arc from Florida to Venezuela and is part of the Netherlands Antilles that were previously colonies of the Netherlands. St. Maarten occupies one third of its island while the French territory occupies the northern two thirds of the island. Located on the Dutch side, the Wyndham Sapphire Beach Club is just minutes from the French border. Customs and immigration are not required at the border, so guests of the resort are free to explore the island that is ringed with beautiful beaches and appetizing restaurants, and alive with nightlife.
Perfect for families, the Wyndham Sapphire Beach Club is situated on Cupecoy Beach and features 180 well-appointed guest suites, each equipped with a full-size kitchen, cable television and VCR, direct dial telephone and an in-room safe. Most suites have a private pool or Jacuzzi with sweeping views of either the Caribbean Sea or Simpson Bay Lagoon. Resort features include access to the Caribbean Sea for swimming and snorkeling, a fresh water pool, a children`s pool, a restaurant and lounge, a duty-free shop, business center, hair salon, fitness center, massage, video rental, underground parking garage, laundry facilities and a full-service Activities Desk. Other entertainment options located nearby include an 18-hole golf course, tennis courts, water sports, and deep-sea fishing as well as casinos, discotheques, and duty-free shopping.
As a hotel brand focused on empowering guests to customize their hotel experience by posing the question “What`s your request?”, guests of the hotel will now be offered enhanced personalized guest services each and every time they stay at the Wyndham Sapphire Beach or any other Wyndham-branded property by joining Wyndham ByRequest(SM), the brand`s unique guest recognition program.
The Wyndham Sapphire Beach Club joins a prestigious portfolio of Wyndham Resorts including the Wyndham El Conquistador Resort & Country Club and the Wyndham El San Juan Hotel & Casino (both in Puerto Rico); the Wyndham Palace Resort & Spa in the Walt Disney World(R) Resort and the Wyndham Orlando Resort (both in Orlando, Fla.); the Wyndham Miami Beach Resort; the Wyndham Bonaventure Resort & Spa (Fort Lauderdale, Fla.); the Wyndham Casa Marina Resort and the Wyndham Reach Resort (both in Key West, Fla.); the Wyndham Rose Hall Resort & Country Club (Jamaica); the Wyndham Lodge at The Peaks and the Wyndham Peaks Resort & Golden Door Spa (both in Telluride, Colo.); the Wyndham Myrtle Beach Resort & Arcadian Shores Golf Club (South Carolina); the Wyndham Aruba Beach Resort & Casino; the Wyndham Morgan Bay Resort (St. Lucia, West Indies); and the Wyndham Sugar Bay Beach Resort & Spa (St. Thomas, U.S.V.I.).
Wyndham International, Inc. (NYSE:WYN) offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit www.wyndham.com. For reservations, call 800-Wyndham.