Marilyn Carlson Nelson Named `Most Powerful Woman` In Travel Industry By Travel Agent Magazine

Marilyn Carlson Nelson, chairman and chief executive officer of Carlson Companies, remains “in a class by herself,” according to Travel Agent magazine, which has named Nelson the Most Powerful Woman in Travel.

Travel Agent is the national news weekly magazine of the travel industry, and the publication is edited for travel agents and travel industry personnel involved with the various phases of domestic and international travel.

Described as an executive “destined for greatness from the start,” the publication notes that Nelson has been recognized for her business accomplishments by Fortune, BusinessWeek and Working Woman magazines. She serves on the board of directors of Exxon Mobil Corporation and Qwest Communications International. In 1999, she became national chair of the Travel Industry Association of America and is dedicated to expanding the effort to attract international tourists to the United States.

“I am honored by this recognition, and I am very pleased that two other women in the Carlson family of families also are included in the top 100 women in travel list,” Nelson said. “Our company continues to strive for a workplace where people are rewarded on the basis of genius, not gender. I am grateful that the tremendous contributions by women to the travel industry are being acknowledged.”

In addition to Nelson, the two other Carlson Companies colleagues among the top 100 most powerful women in travel are Liliana Frigerio and Kathy Hollenhorst.


Liliana Frigerio is executive vice president of global sales and account management for Carlson Wagonlit Travel, which focuses on business travel support and expense management. She is responsible for management of key global clients and the strategic sales direction for the company. She also was on the Travel Agent list in 1998 when she was recognized for being instrumental in consolidating several multinational travel accounts.

Kathy Hollenhorst, vice president-marketing for Radisson Hotels & Resorts, oversees Radisson`s marketing strategies and programs, including brand positioning. She works with advertising; customer relationship programs; marketing programs directed at the transient, group and travel intermediary markets; marketing partnerships; and marketing opportunities generated by e-commerce and emerging technologies. She has spearheaded customer-centered marketing initiatives, including the Radisson Gold RewardsSM program and also has focused on advancing “Look to Book,” Radisson`s patented, computerized incentive program geared toward frontline travel consultants.