Between May 1999 and May 2000 Travelodge Canada experienced a 25 percent sales growth, making it one of the fastest growing limited service hotel franchises in Canada. During this time period, the number of Travelodge properties in Canada jumped to more than 90 and is expected to top 100 by the end of 2000.
“It`s easy to see why so many new franchises are joining the system,” said Joanne Anderson, director of franchise sales, Travelodge Canada. “With competition fierce among hotel brands, potential franchisees are looking to get the most for their money. The Travelodge name is one of the most widely recognized accommodation brands in the country. Travelodge offers focused national advertising programs, tactical marketing initiatives, targeted regional marketing programs, comprehensive property level training and Sleepy Bear our loveable mascot, who makes community connections possible with partners such as Ronald McDonald House. These assets all speak strongly to potential and existing franchisees,” added Anderson.
In May and June of this year alone, eight Travelodge franchises were opened. Locations included: Duncan, BC; Langley, BC; Parksville, BC; Quesnell, BC; Collingwood, Ontario (Thriftlodge); Simcoe, Ontario; Drumheller, Alberta; and Stony Plain, Alberta, representing more than 400 additional rooms to the Travelodge system.
Additional properties are slated to join the system by the end of the year including: Clifton Hill Niagara Falls, Ontario in July; Iron Bridge, Ontario in August; Stettler, Alberta in September and Bracebridge, Ontario in October.
“We are thrilled to see so many hoteliers recognizing the benefits of the Travelodge brand,” said Anderson.
Later this year, construction will also begin on a new Travelodge located in Strathmore, Alberta. This property will be built to the specifications of Travelodge`s new Millennium prototype and is expected to open in 2001.
“The three-storey prototype is designed with 103 rooms and six suites, although the size of the property and room mix can be changed to meet specific market demands,” said Anderson. “The signature tower leads to the open and spacious lobby where the breakfast area beyond overlooks the pool. The sizeable guest rooms are appealing yet practical in design and function. We`ve also included corporate rooms which come equipped with an oversized desk, modem plug-in, upgraded case goods and softgoods and amenities including an iron, ironing board and hair dryer,” added Anderson.
The Travelodge 2000 prototype has also been designed for maximum operational efficiency. The back-of-the-house is well organized and provides housekeeping and maintenance with adjoining delivery and storage areas plus direct access to the two-way hydraulic elevator.
Travelodge Canada administers the Master License for Travelodge and Thriftlodge in Canada with more than 90 locations across the country. Travelodge Canada Corp. is a subsidiary of Royal Host Corp. based in Calgary, Alberta.