Thistle Hotels - First UK Hotel Group To Become A Haagen-Dazs Cafe Franchisee

Thistle Hotels, one of the UK`s leading hotel companies, has opened a franchised Hagen-Dazs Cafe.

Occupying a prime site at the Thistle Tower in central London, the 80-seat classic Haagen-Dazs Cafe offers a range of patisserie and gourmet coffees as well as the world famous fresh ice cream.

The Cafe, which is open daily from 7.00am to 10.00pm, is operated by the Thistle Tower.

Says Stefan Breg, food and beverage director, Thistle Hotels, “We are delighted to become a Hagen-Dazs Cafe franchisee. Thistle is continuing to leverage its portfolio of strong sites and bringing in a franchise operation is an excellent way of tapping the potential of a good site”.

Explains Keith Jones, operations director UK & Ireland, Hagen-Dazs Cafe, “Thistle is an ideal franchise partner because of its experience in business management and quality food retailing. This is a fantastic opportunity to further develop the Hagen-Dazs brand and Cafe network.”


Notes to editors: Thistle Hotels is one of the UK`s leading hotel companies with 56 properties in key city centre and countryside locations. The Group is the largest hotel operator in London with 23 properties in prime locations throughout the capital.

The Hagen-Dazs Cafe at the Thistle Tower is Thistle`s second franchised food business. The first is Cafe Chreme, a European continental Cafe concept, at the Thistle Westminster.

Hagen-Dazs Cafe, an operating division of Pillsbury, opened its flagship operation in Leicester Square in 1989. The brand currently franchisees 300 Cafe`s across Europe. Within the UK there are approximately 62. European Cafe business is recognised as the world gold standard and is rapidly becoming the role model for Hagen-Dazs shops operation across the globe.