Thistle Hotels Announces Strategic Business Partnership With Starcite, Inc.

Thistle Hotels has today entered into partnership with StarCite Inc., a US-based Internet services and technology company serving the meetings and event industry, to allow Thistle customers to transact meeting business online.

Under the terms of the agreement, from 1 June 2000, six initial Thistle hotels and their customers will have the ability to utilize customized versions of, StarCite Inc.`s business-to-business e-commerce meeting marketplace offering a fast, easy-to-use total solution for meeting planners and suppliers, for their meeting planning and purchasing. The six Thistle properties are The Royal Horseguards, the Thistle Charing Cross, the Thistle Kensington Park, the Thistle Marble Arch, the Thistle Tower and the Thistle Glasgow.

Each of the customized, interactive meeting planning sites will allow users to submit and receive responses to “Requests for Proposals” (RFPs), plan meeting or event requirements and purchase products and services online. The sites will also enable Thistle to track meeting spending across the six hotels.

In addition, each of the six Thistle properties will receive a listing in the database, allowing them to reach a new audience of online buyers. They will also be able to present special targeted marketing programs and promotions to customers at the critical time of their purchase decision as well as quickly marketing cancelled space.

Says Ian Burke, chief executive, Thistle Hotels, “Our decision to enter into partnership with StarCite was based on a careful evaluation of providers within the Internet meetings management industry. StarCite is our preferred choice because of its ability to provide a robust channel between meeting planners and the six initial Thistle hotels”.


Says David Marks, vice president business development for supplier markets, Star Cite, Inc., “We are delighted to be in partnership with a respected and forward-looking international company like Thistle Hotels. It is StarCite`s goal to work with Thistle Hotels to enhance their overall eBusiness strategy, while delivering new customers, new online efficiencies, and long-term opportunities”.