Summit Hotels & Resorts, the luxury international hotel collection has signed an exclusive agreement with Eton Hotels (formerly Eton Town House Group) to provide international sales and marketing expertise.
Under the agreement The Eton collection will gain access to Summit`s global sales network (Chicago, Los Angeles, New York, Sao Paulo, Hong Kong, Sydney, Tokyo, Munich, London and Milan). In addition, Eton hotels will benefit from access to Access Summit On-Line - a centralised bidding process providing members an avenue to centralized bidding, an electronic RFP-Assist product, the loading of rates, as well as production reviews in order to structure positive ways to impact future business.
Peter Tyrie, managing director of the Eton Group, said: “Being part of Summit Hotels and Resorts not only gives Eton an international perspective, but also a synergy with the other hotel members. People automatically know what they are buying when they book with Summit - a luxury experience.”
“Being able to plug into such a well established worldwide network will hopefully increase the number of guests from overseas visiting Eton properties,” continued Peter Tyrie.
Geoff Andrew, managing director of Summit Hotels and Resorts, said: “The Eton`s collection of luxurious and distinctive properties are a natural fit with the Summit brand. Also, the addition of the Eton to the Summit portfolio allows Summit to develop its UK presence.”