Sol Meliá Invests 195 Million Pesetas

In line with the agreement reached with local government in Extremadura to develop luxury hotel projects in the Spanish provinces of Cáceres and Badajoz, the Spanish hotel company Sol Meliá has invested 195 million pesetas (1.17 million euros) in a 51% stake in “Hotel Convento de Extremadura”, the owning company of the future Meliá Trujillo Hotel. Sol Meliá expects the project to provide a return on investment of 18.63%.

“Fomento Industrial de Extremadura (SOFIEX)” and “Pavimentos Especiales Hormigones de Extremadura” are the other two partners in the joint venture which will extend the San Antonio Convent in Trujillo (Cáceres) and convert it into a four star hotel.

According to the Vice President of Sol Meliá, Sebastián Escarrer, “the decision to increase our presence in Extremadura and assist in promoting the region as a quality tourism destination has been influenced by the excellent results we have achieved in the Meliá Cáceres, a hotel which joined our portfolio in 1991”.

He also adds that, “the extremely valuable co-operation of local authorities, in this case the local government of Extremadura, provides extra guarantees for the future success of the project and creates a precedent for future agreements of this type between the public and private sectors”.

The Meliá Trujillo is scheduled to open at the end of the year 2000, and will provide 80 comfortable rooms and luxury guest service. The hotel design will conserve the peculiar medieval architecture of the existing building and will also incorporate a restaurant, bar-cafeteria, swimming pool, solarium and car park.


The project also involves the creation of several meeting rooms, with capacity for up to 335 guests, allowing the Meliá Trujillo to be positioned as an ideal location for banquets and conventions. The additional meting facilities it provides for the city is also expected to generate greater demand from traditional business customers.

After the successful incorporation of the Meliá Cáceres, Trujillo has been chosen by Sol Meliá to continue its expansion in Extremadura, a region with tremendous tourism potential, particularly in the field of cultural tourism.

Trujillo has been officially named a “Historic City” due to its rich tradition and cultural heritage, and is one of the most visited locations in the Autonomous Community. Located just a few kilometres from Cáceres and Mérida, alongside the Madrid-Lisbon highway, Trujillo is the starting point for a large number of regional tours of the magnificent scenery and valuable architectural treasures of Spain`s most unspoilt territory.

Sol Meliá is the leading hotel company and Spain and provides 252 city and resort hotels in 27 countries on 4 continents, of which 121 are located in Spain.