Sol Meliá has announced the purchase of The Crowne Plaza Reforma Hotel, one of the most modern hotels in its category in Mexico D.F., after paying a total of 8,000 million pesetas - 48 million euros -. The five-star, 490 room hotel will be known as the Meliá Mexico Reforma from today.

According to the Vice Chairman of Sol Meliá, Sebastián Escarrer, “the acquisition of the Meliá Mexico Reforma, the company`s first hotel in Mexico D.F., is just one of the significant investments that are foreseen within the acquisition plan that the company is currently working on all over the world.

This represents another step in our expansion and diversification strategy in Latin America and the Caribbean, one of the objectives of which is to consolidate the Sol Meliá presence in the major cities of the region”.

He adds that “this new hotel, together with the recently inaugurated Gran Meliá Caracas (Venezuela) and Meliá Confort Buenos Aires (Argentina), mean we now have a total of 54 hotels in the region, of which 20 are city hotels located in Argentina, Brazil, Colombia, Costa Rica, Cuba, the Dominican Republic, Guatemala, Mexico, Uruguay and Venezuela”.

The purchase of the Meliá Mexico Reforma also means that the Spanish company is able to commence operations in one of the most important political and financial centres on the continent, while also increasing the Sol Meliá hotel portfolio in Mexico to 10 properties, located in Cancun, Los Cabos, Cozumel, Ixtapa, Puerto Vallarta and now Mexico D.F

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