Spanish Hotel Chain Strengthens Global Positioning With Corporate Restructuring

Spanish hotel chain Sol Meliá has today announced the appointment of Sandstone Hospitality Services in Australia and Win Corporation in Japan as its designated General Sales Agents (GSA)


This move is aimed at strengthening Sol Meliá`s marketing operations in the region, of which Australia and Japan are recognised to be key markets. Sandstone Hospitality Services and Win Corporation bring to the group extensive tourism and hospitality industry experience and are expected to play a significant role in supporting the group`s marketing efforts in the two countries.


According to Ron Roy, Sol Meliá Vice President for Sales and Marketing Asia Pacific, the new appointments are a natural extension to the group`s current global marketing efforts.


He said : “As an international hotel group with 250 hotels in 30 countries, we recognise the immense potential these markets offer for our hotels in Asia and beyond, particularly in ourAmerican properties in Mexico, South America and the Caribbean.


“Now with a strong on-ground presence in the market place, we are not only able to service our customers better, but also more focused in our business development efforts. This appointment is in line with Sol Meliá`s commitment to growing its presence in the region, and we are confident of increasing our market share in those two countries by at least 20% in the first year.”

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Sol Meliá, Spain`s number one hotel group and the ninth largest hotel company in the world, has a portfolio of 250 city and resort hotels in 30 countries under the brand names of Meliá, Sol and Paradisus hotels.


Its properties in Asia include Gran Meliá Jakarta, Meliá Bali (incorporating The Garden Villas), Meliá Benoa (Bali), Sol Lovina (Bali), Meliá Purosani (Yogyakarta), Meliá Panorama (Batam), Sol Elite Bintan, Sol Mayang Sari (Bintan), and Sol Elite Marbella (Anyer) in Indonesia; Meliá Hanoi in Vietnam; Meliá Kuala Lumpur in Malaysia; Meliá Hua Hin and Sol Twin Towers (Bangkok) in Thailand.

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