Sol Meliá Increases Presence In Asia With Its First Hotel In Vietnam

Sol Meliá has recently signed a management agreement with S.A.S. -Ctamad Co. Limited to take over its first hotel in Vietnam: the five star Meliá Hanoi Hotel.


The Spanish hotel management company has also announced an agreement with P.T. Alam Indah Bintan to manage the Sol Mayang Sari Hotel in Bintan, Indonesia which has recently been fully renovated to conform to Sol Meliá product and service quality standards.


The inauguration of the Meliá Hanoi is scheduled for January 1999, providing 308 rooms aimed at the male and female business traveller.


The Hotel enjoys an excellent location in the heart of the diplomatic and financial centre of Hanoi and its nearness to the city’s main tourism and cultural attractions also makes it an ideal starting point for the growing number of European and North American visitors to Vietnam, attracted by an exceptional value for money breaks.


SOL MAYANG SARI: THE FINEST TRADITIONAL ARCHITECTURE:
Sol Meliá has also increased the number of rooms it is able to offer in Bintan in Indonesia with the incorporation of the 112 room Sol Mayang Sari resort hotel, located alongside a extensive beach and only 45 minutes by ferry from Singapore.

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This three star hotel has been built using traditional Indonesian architectural designs and techniques and is an ideal location for holidaymakers seeking a perfect combination of the magnificent natural environment of an island such as Bintan and the proximity to one of the most interesting and cosmopolitan places in the whole of Asia: the city state of Singapore.


The incorporation of the Meliá Hanoi and the Sol Mayang Sari reflects the Spanish company’s strategy of expansion through management and franchise agreements, aiming to achieve maximum diversification of the type of products it provides and their location.


In spite of the fact that the Asia-Pacific Division only provided 4.5% of the company’s turnover in the first half of 1998, Sol Meliá believes that strong tourism growth will return to the region in the near future.


For Miguel Payeras, the Executive Vice President of the Sol Meliá Asia-Pacific Division “the increase in the number of tourist visitors from the western world, a consequence of the very favourable exchange rates that currently exist in many Asian countries, means that we are highly optimistic about the future of our business in the region.” Sol Meliá currently operates 13 hotels in Indonesia, Malaysia, Thailand and Vietnam.

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