BWBW Program Launch Gives Back

PHOENIX—As part of a worldwide effort to give back to the communities in which Best Western International does business, the company’s hotel owners across five continents are participating in Best Western for a Better World?. This inaugural community service initiative kicks off with a variety of events the week of November 4.

In Bangkok, Best Western staff will sponsor a tea reception to benefit handicapped children. In Milan, staff will participate in a craft fair and donate proceeds to a children’s hospital treating leukemia patients. Hoteliers in Greece will clean up area beaches, as well as donate toiletries and meals to a local charity.

A team in Vienna will provide a day in the city for a group of mentally and physically challenged adults enabling them to attend a circus, go to the zoo and visit the “House of Music.” Best Western’s 250 Australian hotels will serve as the monetary collection point to benefit Surf Lifesaving Australia. SLA saves more than 12,000 lives each year by use of its lifesaving equipment, training and education.
Activities in North America include events at the hotel company’s International Convention in Las Vegas, Nev. Hoteliers and staff will build an Audubon trail, prepare goodie bags of Best Western toiletries for 3,000 homeless, donating books to a children’s hospital, donating blood, fingerprinting 10,000 school children and certifying hotel operators in CPR.

This is the first year that Best Western for a Better World? has coordinated efforts for an international community service effort. Additional community service efforts will take place throughout the year and all be identified as part of Best Western for a Better World?.
Best Western International is THE WORLD’S LARGEST HOTEL CHAIN® with more than 4,000 hotels in 80 countries. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Reservations for Best Western International hotels are available through 800-WESTERN or online at www.bestwestern.com.

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