Crowne Plaza Announces Golf Giveaway

1st Nov 2002

Crowne Plaza® Hotels and Resorts is teaming with the Top-Flite®, STRATA® and Ben Hogan® Golf Brands to launch “The Ultimate Golf Giveaway.” Hotel guests will be rewarded with the latest high-performance golf gear while also earning Priority Club® Reward points or frequent flyer miles for hotel stays. The program “tees off” on Nov. 1, and will continue through March 15, 2003.

“Participating in the ‘Ultimate Golf Giveaway’ promotion not only rewards the guest for business travel, but also links to their lifestyle interests,” said Kevin Kowalski, vice president of marketing for Crowne Plaza Hotels and Resorts. “Crowne Plaza guests will be able to add the new Ben Hogan Edge CFT irons and Special Wedges, Top-Flite putter and TI 350 cc driver to their golf bags, while also experiencing the comfort and convenience of staying at a Crowne Plaza hotel.”

“The ‘Ultimate Golf Giveaway’ is an opportunity for guests to earn our golf gear for themselves, or give it as the perfect gift to their favorite golf fan,” said Ed Several, vice president of marketing services, Spalding Sports Worldwide. “We are extremely pleased that Crowne Plaza will be the exclusive promotional partner to introduce our new line-up of Ben Hogan irons and wedges along with our new line of Top-Flite putters and drivers. We are looking forward to great feedback from the many Crowne Plaza guests as they improve their game with our equipment,” added Several.

Through “The Ultimate Golf Giveaway,” Crowne Plaza guests can receive an assortment of new equipment based on cumulative hotel stays, including:

 One dozen personalized STRATA Tour Ultimate® 2 golf balls (after two stays)
 The all new Top-Flite® Polymer Insert Putter (after four stays)
 The all new Top-Flite® TI-350 Driver (after eight stays)
 A set of three of the all new Ben Hogan® Wedges (after 12 stays)
 Set of the all new Ben Hogan® Edge CFT Irons along with staff bag, travel bag and golf kit (after 20 stays)
 $2,000 worth of free greens fees for a year (after 35 stays)


Guests earn rewards after two, four, eight, 12, 20 and 35 qualifying stays accumulated throughout the duration of the program. In order to participate in “The Ultimate Golf Giveaway” guests must register and it’s as easy as a one-foot-putt. Simply register online at or by calling 1-866-953-6287. Participants must also be registered Priority Club members, for which there are no enrollment or membership fees. To become a member of Priority Club Rewards, enroll through the same site or toll-free number as above.

As part of the Six Continents Hotels global portfolio, Crowne Plaza Hotels and Resorts offers upscale accommodations at a good value. The brand has more than 180 hotels in 40 countries, with more than 48,000 guestrooms in major urban centers, gateway cities and resort destinations worldwide.

Priority Club Rewards is the world’s first hotel loyalty program. Guests benefit from new member-preferred features like points transfer, points purchase and the fastest way to Elite status, with program pillars of no blackout dates and no point expiration to form a powerful program that is easy and truly rewarding. According to CNN: “The new Priority Club Rewards program is the best one around…” Enrollment in Priority Club Rewards is free.

Spalding Sports Worldwide is the nation’s first full-line sporting goods company and the world’s largest golf ball manufacturer. Its leadership and innovative products have led to revolutionary breakthroughs in virtually every major sporting goods product category. Under the Spalding umbrella is the BEN HOGAN, ETONIC, STRATA, TOP-FLITE, and DUDLEY brands. For more information on TOP-FLITE, please visit our website at,, or call the Consumer Relations Department at (800) SPALDING (772-5346).


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