ATLANTA - Priority Club Rewards, the world’s first and largest hotel loyalty program, expands its powerful portfolio of rewards options by announcing new alliances with Japan Airlines, South African Airways and Saudi Arabian Airlines. Now until Dec. 31, Priority Club members receive TRIPLE MILES on all qualifying stays at any of Six ContinentsTM Hotels—InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites.

To celebrate new partnerships with Japan Airlines, South African Airways, and Saudi Arabian Airlines, Priority Club members receive the season’s richest global bonus. For example, ordinarily Priority Club members exchange 10,000 Priority Club points for 2,500 airline miles. From Oct. 1 through Dec. 30, 10,000 points may be exchanged for 3,000 SAA Voyager Miles and Alfursan Rewards Miles.

“New partnerships create more ways for members to earn points and miles. These new alliances open the doors for Priority Club Rewards, JAL Mileage Bank, Voyager and Alfursan members to earn their rewards faster,” says Steve Sickel, vice president relationship marketing of Six Continents Hotels.

With more than 14 million members, Priority Club Rewards provides everything from no blackout dates and no point expiration to points purchase and points transfer, giving the most comprehensive benefits of any hotel loyalty program.

How to Enroll:
Becoming a member of Priority Club Rewards is free. Enroll online at www.priorityclub.com, at the front desk of any Six Continents Hotels location, or by calling 888/211-9874. The award-winning Priority Club Rewards program recently captured top honors in the 14th Annual International Freddie Awards. Among all hotel loyalty programs around the world, Priority Club Rewards placed either first or second in six major categories including Program of the Year, Best Elite Level Program and Best Award Redemption. More than 161,000 of the world’s most frequent travelers voted in the Freddie Awards.

Note: Triple Miles offer valid 10/1/02 - 12/30/02 for Saudia Arabian Airlines and South African Airways. Triple offer valid 10/1/02 - 12/31/02 for Japan Airlines.

——-