For the second consecutive year, Marriott International, Inc. (NYSE:MAR) has been selected as a CIO-100 honoree by CIO, the magazine for information executives. The CIO-100 award program recognizes organizations that have mastered the customer connection by establishing a strong customer relationship management strategy enabled by modern-day technology.
Customer relationship management (CRM) is a business strategy that helps companies integrate and forge a tight connection with customers by understanding their preferences. Marriott International`s CRM strategy was noted for its ability to drive better customer service, increase sales, sell across brands and build loyalty.
Marriott International is again honored to be among the distinguished companies selected for the CIO-100 award, says William J. Shaw, Marriott International`s president and chief operating officer. This recognition reaffirms Marriott`s commitment to provide an exceptional customer experience by leveraging our strengths, including world-class technology.
The recipients of the CIO-100 award were selected by a team of ten CIO magazine editors and reporters following completion of an application and nomination process that focused on customer service and relationship expertise. Complete coverage of the 2000 CIO-100 awards is featured in the August 15 issue of CIO and at http://www.cio.com.