Marriott International, Inc. (MAR / NYSE) said today that the NAACP has awarded it with a “B+” (and a “score” of 3.7 out of 4.0), making it the highest-rated hotel company in the civil rights organization`s “Third Annual Report on the Lodging Industry.” NAACP President Kweisi Mfume made the announcement this afternoon at the 90th NAACP annual conference in New York.
The 1999 NAACP lodging report rated hotel companies based on a broad range of diversity-related criteria, including board memberships, minority purchasing and minority employee and management levels, among others. In both the 1997 and 1998 reports, Marriott received a “C+” grade.
“We are very pleased that our success in expanding opportunities and promoting diversity has been recognized by the NAACP. This is an important milestone as we continue to build a strong, diverse, global company,” said J.W. Marriott, Jr., chairman and chief executive officer of Marriott International.
In addition to this most recent acknowledgement by the NAACP, Marriott has consistently received recognition for its leadership in the area of diversity management. For example, over the past 24 months, Marriott`s citations have included:
* Fortune Magazine, “50 Best Companies for Asians, Blacks, & Hispanics,”
* Working Mother Magazine, “100 Best Companies for Working Mothers,”
* Business Week Magazine, “Top 20 Family Friendly Companies,”
* Working Woman`s Magazine, “Top 25 Companies for Women,” and
* Latina Style Magazine, “Top 50 Companies for Latinas”
The company has also been recognized by the Hispanic College Fund for its financial support of members of that community seeking a higher education, and was a recipient of the Diversity 2000 award from the Minority Corporate Council Association.
In a related development, Marriott was also recognized at this year`s NAACP convention as “Exhibitor of the Year,” for its support and participation in past organization activities in recent years.