John Greenleaf serves as vice president of marketing for Renaissance Hotel Group, comprising Renaissance Hotels and Resorts, New World and Ramada International Hotel brands. Greenleaf joined the Renaissance brand team shortly after Marriott acquired the Renaissance Hotel Group in March of 1997.
Greenleaf oversees the sales, reservations, public relations, advertising, promotion, interactive marketing and revenue management functions for the three brands, which comprise 150 properties. He is responsible for developing and leading the new global positioning for the Renaissance brand, including the creation and successful market testing of an innovative, targeted advertising campaign.
Greenleaf began his career at Marriott International, Inc. in 1990 and held the positions of brand team executive and director of marketing for the Courtyard brand. Under his direction, Courtyard rose to become the most clearly-positioned, leading brand in moderate tier lodging. He also served as the director of Marriott`s Customer Information System (CIS) project, which involved the successful development of a computer database containing customer information for use across hotel brands—the first of its kind for Marriott.
Prior to joining Marriott, Greenleaf held positions in product management for divisions of Johnson & Johnson and Sara Lee.
He received his bachelor`s degree from Dickinson College and his master`s degree in business administration from the Amos Tuck School of Business at Dartmouth College. He resides in Arlington, Va. with his wife Anne.