Marriott`s new frequent travel program—Marriott Rewards—was awarded the 1997 Freddie Award today for the “Best Frequent Guest Program of the Year” by InsideFlyer. Launched in May of 1997, Marriott Rewards offers its 10 million members the most point-earning potential and award-redeeming opportunities in the industry with nine hotel brands in eight lodging tiers—representing more than 1,300 hotels in 30 countries.
In addition to the “Best Frequent Guest Program of the Year,” Marriott Rewards was presented with the 1997 Freddie Awards in the following categories:
* Best International Frequent Guest Program
* Best Frequent Travel Program Customer Service
* Best Frequent Guest Program Award—200,000 Point Choice Award
* Best Frequent Guest Program Newsletter
Considered the most prestigious frequent travel award in the industry, the Freddie Award is at its peak of popularity—attracting more than 40,000 voters who are world`s most frequent travelers. Each belonging to an average of more than four hotel guest programs.
“It is an honor for Marriott Rewards, in its first year, to be recognized as the industry`s best frequent stay program,” said Lynne Roach-Hildebrand, vice president database marketing Marriott. “Winning the Freddie indicates that our membership values the variety of Marriott lodging options and earning potential that the program offers. We are thrilled with this recognition.”
Marriott Rewards was also named the 1997 “Best Hotel Reward Program in the World” by the readers of Business Traveler International and the 1997 “Most Preferred Frequent Guest Program in the Industry” by the readers of Business Travel News.
Marriott Rewards members can earn and redeem points at Marriott lodging products worldwide, including Marriott Hotels, Resorts and Suites; Courtyard; Fairfield Inn and Fairfield Suites; TownePlace Suites; Marriott Conference Centers; Marriott Vacation Club International vacation villas; and—newly announced on Jan. 20, 1998—Residence Inn, Renaissance Hotels and Resorts, and Marriott Executive Residences.
To enroll, or obtain information about Marriott Rewards, travelers in the United States and Canada should call (800) 249-0800 or visit www.marriottrewards.com. Applications can also be obtained at the front desk of all participating hotels.